< p > China e-commerce research center predicts that the volume of China's online shopping market will reach 407 billion 610 million yuan in 2013. < a target= "_blank" href= "//m.pmae.cn/" > clothing < /a > a target= "_blank" href= "_blank" > dress < / > has become the first commodity of online shopping.

But at the same time, the overall form of clothing industry is not optimistic.

Based on the rising cost of production factors and the slowing down of domestic economic growth, the development of garment enterprises is stressed. Transformation and upgrading need good solutions.

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< p > under this situation, can electronic commerce bring a new way out? < a href= "//m.pmae.cn/news/index_c.asp" > clothing industry < /a > is electricity supplier becoming the trend of the future? Yesterday, the 2013 Guangdong fashion week's heavy event -- Guangdong garment industry pformation and electricity supplier development forum held in Guangfo Zhicheng.

The Guangdong apparel industry association and clothing business enterprises gathered together to discuss this dilemma.

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< p > < strong > internal and external troubles < /strong > < /p >

< p > < strong > the market of garment industry is worrying. < /strong > /p >

Liu Yueping, President of the clothing industry < /a > Association of Guangdong Province, < < p > > a href= "//m.pmae.cn/news/ > > said that the era of garment industry growth has basically come to an end. Most of the enterprises are moving from product marketing to commodity marketing and even cultural marketing.

Liu Yueping pointed out that the apparel industry is facing structural adjustment and upgrading. How to build the brand with the core of creativity and improve the brand contribution rate and the contribution rate of science and technology as the core of the product value? The construction of the "four in one" brand with good brand ecology will be an important direction for the pformation and upgrading of the garment industry in the future.

At present, under the joint action of the international market downturn and the continuous increase of operating costs, enterprises' orders are unstable and their confidence is frustrated. Some enterprises are trying to pform to the high-end value chain, but they are constrained by experience, consciousness, capital, talents and environment, and the pformation is still a long way to go.

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< p > reporter learned from the forum's "Guangdong garment industry pformation and upgrading path exploration report" that Guangdong was still beset by new generation workers, economic development in the mainland and production cost growth in the Pearl River Delta in the first half of this year. Because of the difficulty in recruiting workers, the employment cost of Guangdong garment enterprises increased significantly, and the price of products continued to rise, and orders could only be pferred to areas with lower cost.

In addition to the international market downturn, the domestic economic growth slowed down and financing difficulties and other issues, < a href= "//m.pmae.cn" > clothing enterprises < /a > home development confidence is insufficient.

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< p > < strong > development of electricity supplier < /strong > /p >

< p > < strong > > three obstacles are obstructing < /strong > < /p >.

At the forum, the participants generally agreed that clothing has the characteristics of easy preservation, easy delivery and so on, which is very suitable for the electricity supplier mode. However, there are three obstacles to the development of the clothing industry at present, such as the mistake of P's electricity supplier's consciousness, the backward industrial supply chain and the imperfect allocation of social resources.

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< p > Su Zhen, general manager of China research international fashion brand management consulting group, believes that in order to achieve long-term development of clothing brand in changing era, we must first optimize our consciousness and change our attitude.

Besides, < a href= "//m.pmae.cn" > dress enterprises < /a > must also have new brand awareness. With the development of mobile Internet, consumers have more right to know, choose and make decisions, which requires entrepreneurs to put consumers first.

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< p > Su Zhen believes that the current era of digital consumption is that e-commerce entrepreneurs must understand macroscopical data, competitive data and operational data.

"In order to better promote products, in the era of e-commerce, we must also conduct online and offline marketing, which includes all channels of brand communication, consumer interaction, and sales terminals."

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< p > < strong > pformation is not easy < /strong > < /p >.

< p > < strong > electricity supplier mode needs innovation < /strong > < /p >

Cui Can, senior marketing director of Le Tao (China) Co., Ltd. believes that traditional manufacturers do their own brand retail, which looks very beautiful. However, they are faced with problems such as no retail gene, high store rent and inventory backlog. But he does not think that P can solve these problems lightly.

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< p > "at present, traditional manufacturers have three problems in e-commerce, such as no e-commerce experience, high input time and high cost of trial and error, talent difficult to match, and talent retention."

Cui Can believes that what Guangdong manufacturers really need in the pformation period is to solve how to change the original manufacturing gene and make the brand. How can we do retail business without overstock and how to make gross profit more than 50%?

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Last, Taobao's first C2B model was considered by many to be a new model, because it not only can aggregate the needs of the public, but also can increase revenue and reduce expenditure, so as to reduce production and inventory.

In this regard, Cui can think that the most suitable way for traditional manufacturers is 3D personalized customization +C2B+ community.

Similar to Guangfo Zhicheng regional electric business one-stop service is in line with this mode, for the plan to enter the field of electricity, < a href= "//m.pmae.cn" > clothing enterprise < /a > can be tried.

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