Most of the cartoon brands mentioned "Dijia Altman", "Naruto", "Bai Xiao Xiao", "superstar God" and "flying girl" are familiar to most consumers.

However, more and more people will feel strange about the production enterprises of these children's shoes, Fujian province foot friend sporting goods Co., Ltd. although, after 28 years, the company has grown into a leading enterprise in China's children's shoes industry.

In 2001, when children's shoes companies were competing for the market at a low price, their friends decided to sign the international cartoon image "Dijia Altman".

Cartoons were mostly unauthorized use in the industry at that time.

The industry has shown great ignorance of the annual licensing fees of $1 million.

Because this means that the cost of each pair of children's shoes should be increased by 1-2 yuan, which is a great expense in the age of "price is king".

"We need to let parents buy reassuring shoes, bring real happiness to their children, and let" Diego Altman "formally enter a family of friends, and seek profits but earn peace of mind......

The old chairman has a very gentle tone.

Our company has always been adhering to the corporate culture of "pcendence, tolerance, sharing and happiness". It has always been the business concept of "producing the most healthy and comfortable children shoes for Chinese children".

"The use of cartoon images needs to be changed and positioned. When the" foot friend brand "meets with Chinese parents, we need to build our own brand and adapt to the changing market competition environment, so that we can continue the dream of providing the most healthy and comfortable children's shoes for Chinese children.

In 2008, the company's "brand launch year", "foot friend" trademark as a company's own brand and consumers formally meet.

With the theme of "health care experts", it takes "protecting the healthy growth of Chinese children, making mothers feel at ease and happy children" as the brand connotation. Under this guidance, we start sailing.

Nano antibacterial technology, far-infrared technology, constant temperature technology, negative oxygen ions......

With the gradual use of new materials, we have reason to believe that "foot friend" will become a brand that reassuring Chinese parents and a brand that makes Chinese children happy.

The "Dijia Altman" and "hundred changes" are the ambassadors of the "friend" brand and continue to shoulder the heavy responsibility of providing happy dreams for Chinese children.

"Cartoon is alive. Cartoon is an indispensable member of our family. We will not give up cartoon," said the person in charge of the brand management center.

In 2008, the company formally signed the international brand "Leodica" and pformed its two cartoon characters, "superstar God" and "flying girl" into image spokesperson, making "support is the biggest love" as a brand proposition, continuing the company's "entertainment + care" brand dream.

Through the start of its own brand operation strategy, the company completed its 28 years of entrepreneurial accumulation, and was ready to march to China's children's products.

In the future, our friends will play a major role in health licensing, technology licensing, and our own brand dream.