Just one week ago, a reporter from a media friend interviewed me. She asked such a question: " Designer The sense of brand to many consumers may be more inclined to artistic. But now CABBEEN has nearly a thousand stores in the country, and the market operates quite well. How does CABBEEN balance the designer's brand and the market? "

This problem can be given to Beijing a long time ago. clothing The theme of the speech of the college students is: Fashion Designer Not an artist.

The industry of costume designers seems to be full of creativity, but if you consider yourself an artist, you can easily go astray. Van Gogh is an artist. After his death, the market price of his works soared. But if a fashion designer dies, will his clothing go up?

Unable!

Once again, the top designer's work, the first line of brand, the clothing must be discounted after the season. This is the essential difference between us as a fashion designer and an artist. Artists can be absolutely self, do what they want to do. If you want to appreciate it, I will buy it, do not appreciate my words, and how far you can go. Just create according to your own preferences, without taking into account the outside world. However, as a designer, we have to pay attention to the customers. This is the thing that designers should pay attention to.

I am a non professional designer. I know every single thing I do. clothes It's for consumers, not for museums. As a fashion designer, we should put artistic talent and creativity in the work of clothing, so that consumers can spend money to buy your works, which can reflect your value.

Only the market is the sole criterion for testing our value. As long as we recognize this point, we will no longer be afraid of the so-called contradiction between commerce and art, because they have never been mutually exclusive. Personally, I feel that the pursuit of individuality as a designer is not contradictory to the business pursuits of my business. This requires a team of business teams, business ideas and leading brand designers to find a suitable combination point, and reach a consensus, which is a tacit understanding.

After CABBEEN went public, my first identity was artistic director, but I was also chairman of the group. I entered the EMBA classroom of Zhongshan University in 2007 to learn how to do a business, and I often encourage colleagues to take the initiative to learn EMBA. As a brand of Chinese fashion designer, designer is the soul of CABBEEN brand. But the good or bad of a designer depends mainly on the degree of recognition of the consumer, which is inevitable and is the most authentic test. Therefore, I always encourage colleagues in the marketing department to quarrel with designers. The designer has the designer's character, the merchant has merchant's thought, must bump frequently. Business always looks at the market, but fashion depends on the trend. One is based on reality and one is forward-looking.