< p > global economy is slowly recovering. China's a href= "http://m.pmae.cn/news/index_c.asp" > garment industry < /a > is still in a downward trend. Under the impact of the online shopping industry, the traditional business models of clothing industry are exposed and the physical retail channels are shrinking. Experts believe that the clothing retailing industry should break through with the international fashion trend of "fast fashion and fast consumption". 7, reporters learned from the "ette house" fashion hall activities, Guangdong businessmen launched the local "fast fashion" chain brand "ette house" to explore the "fast fashion, fast consumption" business mode. < /p >
< p > it is understood that fast fashion is characterized by "fast, ruthless and accurate" and has led to the global fashion trend. It generally includes three aspects: new products are fast on shelves, cheap, consumers are buying fast, and design is keeping pace with fashion trends. < /p >
< p > > Wu Kai Li, President of the Guangdong Federation of Commerce, said that in recent years, influenced by the slowdown of China's overall economic growth and the low demand for the retail market of terminal consumer goods, the growth of garment retail sales and the growth of corporate revenue and earnings have declined to varying degrees. Under the impact of online shopping, the sales mode of < a > clothing > /a > retail traditional "join + order meeting" shows weakness in channel control and lagging behind in the terminal market information. Moreover, with the increase of diversified consumption demand, "fast fashion" comes into being and leads the global fashion trend. The "fast consumption" adapted to it has also become a trend of commercial retail in the future. < /p >
< p > Wu Kai Li said that the world's fast fashion brands such as ZARA, H&M, C&A and so on, with the characteristics of fast speed, high frequency and grasping the pulse of the trend, have long attracted the pursuit of fashion people to gather in and buy. However, in the global "fast fashion" market, China's "fast fashion" brand is rarely seen. The operation of the "ette house" fashion Pavilion is the first time that Guangdong has stepped into the fast fashion field, which will accumulate experience for Guangdong businessmen's innovative clothing retailing development. < /p >
< p > > "ette house" fashion Pavilion is a pioneering work for Guangdong businessmen to explore "fast fashion". Wu Liying, executive vice president of Guangdong Federation of Commerce, said that in the business mode, "ette house" adopted the international joint mode of "fast fashion and fast consumption", and the consumer group was 16 to 36 years old. The difference between the brand and other fast fashion brands is the inclusion of cosmetics and wedding dress products. < /p >
< p > Wu Liying believes that "fast fashion and fast consumption" achieve people's desire for luxury goods and the balance of prices. Most of the consumers in China are in the stage of civilian fashion. The consumption of parity meets the needs of most ordinary Chinese people and will become the mainstream trend of the market. < /p >
< p > Huaan securities analyst Han Jun analysis said that in order to help < a href= "http://m.pmae.cn/news/index_f.asp > > clothing retail > /a > enterprises as soon as possible to get out of the" severe winter ", the clothing retailing industry should combine the traditional entity shop sales and online shopping to form a two-way transfer of value between consumers, online stores and offline stores, that is to say, adopt O2O mode (Online to Offline). Three. This not only makes up for the deficiency of consumers' online shopping experience, but also avoids the embarrassment of entity shops becoming the "fitting room" of online shopping, and improves the business efficiency of enterprises. < /p >