< p > > a href= "//m.pmae.cn/news/index_c.asp" > foreign department store < /a > first store Baisheng commercial group announced its annual performance for 2013.

In addition to a slight increase in sales, Parkson's other major performance declined, net profit plunged 58.4% to 354 million yuan, becoming the worst report card in 9 years.

Industry analysis pointed out that in the traditional retail industry is facing the strong impact of the electricity supplier in 2013, as a representative of traditional department stores, Parkson performance is almost inevitable.

< /p >

< p > < strong > net profit dropped by many factors < /strong > < /p >.

< p > Parkson's annual financial report shows that in 2013, the total sales volume of the company was 17 billion 481 million yuan, up only 4.3%. from the same period last year, except for a slight increase in sales.

Among them, the same store sales decreased by 1.8%, while the same store operating profit dropped by 15.1%. The overall gross profit margin of Baisheng department store fell 0.7% to 17.5%, operating profit fell 49.7% to 543 million yuan, and net profit fell by 58.4% to 354 million yuan.

< /p >

< p > latest data show that in 2013, Parkson business opened 6 stores.

By the end of 2013, Baisheng business had a total of 58 stores in 37 major cities in China.

However, the increase in the number of stores is also increasing.

Parkson said that the new opening (4 stores opened in 2012 and 6 stores opened in 2013) made a loss of 193 million yuan.

< /p >

< p > for 2013, the report card which was not ideal in 2013, Parkson said that in 2013, the total retail sales volume of consumer goods grew at the lowest level since 2007. With the increasingly fierce competition among retailers and the change of consumer behavior caused by new technologies, retailers were challenged in 2013.

< /p >

Parkson also said: "on the one hand, Shanghai flagship store needs to temporarily suspend business because of the large-scale renovation plan. Secondly, the continuous subway project has led to significant impact on the operation of 5 key flagship stores, including Wuxi and Nanchang. In addition, the 87 million 100 thousand yuan for the accelerated depreciation of planned stores and the early termination of the lease contract also affected the final financial data."

< /p >

< p > Parkson said that due to the intensification of competition and the number of new shops opened and the number of training shops increased, last year, the commodity "a href=" //m.pmae.cn/news/index_cj.asp "gross profit margin < /a > decreased as a whole.

< /p >

< p > < strong > will be involved in the development of shopping center < /strong > /p >

< p > facing the gloomy performance in 2013, Parkson said it will continue to renovate and renovate existing flagship stores so as to enhance its image and enhance its production capacity.

In 2013, Parkson group has completed the large-scale renovation project of the flagship store in Shanghai, and adjusted and expanded the operation area of the flagship store in Beijing. At the same time, Baisheng department store also closed a store which was not performing well in Shijiazhuang, and terminated the management contract of a management shop in Guizhou.

< /p >

Despite its many problems, Parkson still formulated ambitious expansion plans in 2014, P.

"Parkson will continue to implement a sound expansion strategy, offering fewer but larger new stores in the existing market or neighboring cities.

At the same time, in order to maintain competitive advantage and enrich its revenue sources, Parkson will step into the development and operation of shopping centers to provide customers with a full range of shopping and entertainment experience.

< /p >

In addition to P, Parkson said it will continue to explore the possibility of exclusive cooperation with international brands, and is expected to create a successful brand portfolio for the company.

< /p >

< p > < strong > should be as early as "< a href=" //m.pmae.cn/news/index_s.asp > > net > /a > "/strong > /p".

< p > "Parkson's performance decline is inevitable."

Lai Yang, Secretary General of Beijing Institute of business economics, pointed out that Parkson has at least three "inappropriate" features in the past year: the new retail mode that is not suitable for online and offline integration; it does not adapt to the strategic pformation of traditional department stores to increase experience and mode innovation; it does not adapt to the trend of subsiding communities and provides more subdivision services; the new store is still a replica of central department stores.

< /p >

< p > "from Parkson's plan this year, it is still hoped that by expanding the scale of stores and upgrading the performance of the two or three tier cities, this is not a trend."

"In the face of the retail revolution, all department stores should no longer regard themselves as traditional department stores," he said.

At the same time, we should "touch the net" as soon as possible, and open up online and offline businesses to enhance service convenience.

These changes have not been seen in Parkson. "

< /p >