Under the environment of < a href= "http://m.pmae.cn/news/index_c.asp" > textile and garment industry < /a > overall cold, the home textile industry has recovered relatively fast in 2013, and this situation is inseparable from the high growth of home textile business p. Recently, fuanna, Meng Jie and Luo Lai three home textile leading enterprises all indicated that the company's revenue growth benefited from the rapid development of the electricity supplier business. < /p >
< p > < a href= "http://m.pmae.cn/news/index_c.asp" > fuanna < /a > home textile related data show that the company achieved operating income of 1 billion 864 million yuan in 2013, an increase of 4.92% over the same period last year, which is mainly due to the improvement of the sales performance of the e-commerce channel. Hu Zhenchao, the company's responsible person, said that the sales of electricity suppliers increased to 15% in 2013, and sales amounted to nearly 300 million yuan, compared with nearly 9% in 2012. Hu Zhenchao said: "the gross profit margin of online products is not low, between Direct stores and franchisees. With the further increase in the proportion of electricity providers this year, the income of e-commerce business is also more optimistic." < /p >
< p > at the same time, < a href= "http://m.pmae.cn/news/index_c.asp" > Meng Jie home textile < /a > also indicates that it is optimistic about e-commerce marketing. "In 2014, the proportion of electricity supplier sales is expected to double." Li Jun, the company's responsible person, said that Meng Jie has set up a special electricity supplier operation team, breaking through sales of 100 million yuan in 2013, accounting for nearly 10% of the current electricity supplier sales. In addition to the upgrading of the electricity supplier, the overall promotion of the dream home textile project system has reduced the management cost and promoted the high growth of performance. The company expects net profit change interval of 92 million 380 thousand yuan ~9816 million yuan in 2013, an increase of 60% to 70% over the same period last year. < /p >
< p > another leading textile enterprise -- Luo Lai also did well in e-commerce. Tian Lin, the company's responsible person, said: "in 2013, the company achieved nearly 400 million yuan of electricity supplier income, while in 2012, the figure was about 200 million yuan, doubled, and the sales share increased from 10% in 2012 to 15%." It is worth mentioning that in 2013, Tmall's "double 11" Shopping Festival, Roley home textile single store sales to 160 million yuan to win the industry first. < /p >
< p > "overall, the company's performance has slowed down compared with the previous years." Tian Lin said frankly, 2013 is the "adjustment year" of the home textile of Luo Lai. The company has increased the channel adjustment, quickening the pace of the franchisee going to inventory, and made great adjustments in the management and supply chain of the company. "Fine adjustment is for the long-term development of the company. At present, the channel inventory situation has improved. In spring and summer 2014, the order will increase by two digits, and it is expected that the performance in 2014 will gradually improve." < /p >
The rapid development of P business not only promotes the revival of home textile industry, but also gives enterprises confidence. Three companies have indicated that they will continue to vigorously develop e-commerce business in 2014. In order to avoid conflicts of interest on line and line, three companies adopt brand segmentation measures. Roley home textile main line brand LOVO, Tian Lin said, the company will not put the offline brand in the electricity business, but continue to "two legs" mode of development. Hu Zhenchao introduced that at present fuanna's online channel is specially used to develop new products. However, Meng Jie home textiles said it was considering the integration of online and offline programs, but there will be no major changes in the short term. < /p >
< p > because of the standardization of home textile products, it is more suitable for the electricity supplier than clothing. Through the adjustment in 2013, the home textile industry has a better overall inventory status. The industry generally believes that the domestic textile industry in 2014 is expected to achieve recovery growth. However, although the electricity supplier sales are gratifying, the downturn of the offline terminals is still an indisputable fact. It is understood that Luo Lai home textile online has made many adjustments. Tian Lin said that the company used to mainly enter high-end shopping malls, and is currently making regional adjustments, which will expand the sales area with the development of urbanization. Fuanna is also looking at the adjustment of offline stores. According to Hu Zhenchao, fuanna will set up a large store in 2014 to enhance its experience and profitability. < /p >