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Two Misunderstandings Should Be Cautious When Opening Clothes.

2014/4/2 18:30:00 14

Clothing StoreBrand ManagementMisunderstanding Analysis

< p > < a href= > //m.pmae.cn/news/index_c.asp > dress shop < /a > there are many misunderstandings. Success must be paid more. Without hard work, success will not come. The following business misconceptions have been changed, and they have not been encouraged to do so. < /p >
< p > < strong > one of the erroneous zones: do not do < a href= "http://m.pmae.cn/news/index_c.asp >" analysis < /a > blindly enter < /strong > /p >
< p > a lot of people decide to do business, and they want to start it all at once. Time is good, but no analysis or planning is blind. Business is a small business, but it is money and energy that needs to be invested. Therefore, it is necessary to do some basic analysis before the clothing store opens. < /p >
At least p has to answer a few questions: where to do, what style to do, what style to do? What price? Do you make the style and price match with the business circle? What characteristics do you want to make? Why do consumers choose to buy your clothes? If these basic questions are not clear, I think it is best to look at the market first, understand the next market and understand the future competitors. < /p >
< p > this is a very simple principle: what songs to sing on what hillside. You can't sell high-end goods in the low-grade area, because there are low-priced consumers there, and you can't sell a href= "http://m.pmae.cn/news/index_c.asp" > sportswear "/a" in the mature area, because it's all about buying suits and so on. This is not a feature but a problem. If you want to make a feature, you must look for the characteristics on the basis of the style of the whole business circle instead of looking for the so-called "characteristics" and "differences" in the category and the target market. That will backfire. < /p >
< p > < strong > misunderstanding two: do not look at the market hard and hard work < /strong > < /p >
< p > now is not the age of seller's market. Whatever you sell, people will sell whatever they sell. Although everyone knows this truth, they always forget when they do things. Many newly started bosses go to the wholesale market only to choose what they like, but they do not have a basic plan for the goods they want to run. It is a good thing that consumers approve of. Their favorite customers may not like it. We should study the preference of the guests rather than the boss himself. < /p >
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