< p > < strong > play the important role of < a href= > //m.pmae.cn/news/index_c.asp > Direct shop > /a > /strong > /p >

< p > 1. Direct store can effectively display corporate image and brand image, and actively expand franchise cooperation.

Facts have proved that the more successful a direct store is, the quicker the circulation of goods, the quicker the withdrawal of funds, the stronger the brand competitiveness and the higher the efficiency of franchise.

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< p > two, Direct stores create direct profit sources, flexibly sell goods, and effectively handle inventory.

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< p > three, information feedback source, consumption communication platform.

Direct stores reflect both their own business information and consumer market demand and cooperation information. Brand dealers can make rapid adjustments based on these information in the first time, and further develop and grow.

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< p > four, national a href= "//m.pmae.cn/news/index_c.asp" > model shop < /a >, standardize the management demonstration shop.

With its incomparable comprehensive advantages, the direct store has set up excellent shop image, good service guide, standardized business guide, scientific goods ratio, effective < a href= "//m.pmae.cn/news/index_c.asp" > brand maintenance < /a > for the franchisee, playing an exemplary role in the comprehensive promotion and scientific management of the brand.

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< p > five, staff training base, spreading corporate culture.

The direct duty shop shoulders the mission of terminal staff on-site practice and skills training, and the effective dissemination of business philosophy and brand culture.

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< p > < strong > misunderstanding of direct shop management < /strong > < /p >

< p > misunderstanding 1: power is in power. < /p >

< p > if the boss does not authorize, do not delegate power or distrust, then the store manager will be nominal. He has no decision-making power and initiative, so that the daily operation mechanization and staff responsibility are not enough.

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< p > misunderstanding two: laissez faire management < /p >

< p > because of excessive decentralization, without supervision and management out of control, Direct stores are prone to "false sky" phenomenon, falsifying performance, hiding problems, disorderly accounts, corruption and public funds, etc., and even "commit a disturbance" phenomenon, forcing companies to satisfy all their intentions.

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< p > misunderstanding three: lose a lot of money, < /p >.

< p > many agents are apt to make this common mistake. They always think that the image of a straight battalion store is to decorate everything in good condition, but do not attach importance to how to manage correctly, and do not study how to arrange goods carefully. Therefore, first-class decoration, second class management and three streams of goods will often appear.

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