April 10th, a few days ago, Li Wei, general manager of Belgian Post China area, Europe The electricity market has made an overall analysis, pointing out that European countries have distinct market characteristics and will continue to grow steadily in the future, and there are still many potential to tap in China's cross-border e-commerce sellers.

According to statistics, in 2013 (2013 stores), the average growth rate of e-commerce in major European countries and regions reached 17%. The top three were Germany (33%), Russia (28%) and Eastern Europe (22%).

Li Wei introduced that, from the end of 2011 to 2013, Europe still remained the leader of the global B2C e-commerce. In 2013, the electricity market in the European market reached 350 billion euros. However, this year, the Asia Pacific market dominated by China may catch up. In emerging markets, Russia still needs a long time to develop at an order of magnitude.

From the perspective of market development prediction, from 2015 to 2018, e-commerce in Europe is still growing at a two digit rate, while the development of cross-border e-business is much higher than the average speed, reaching 21%. This will be an unprecedented opportunity for China's vast number of foreign trade providers. Because consumers buy things from the Internet, buy things from neighboring countries, and then buy things across continents. This is a process that needs nurturing, and consumers in the European and American markets have reached this stage.

Billion power network learned that the whole European e-commerce market accounted for nearly 1/3 of the UK share, France accounted for 1/6, Germany also accounted for nearly 1/6, and the layout of different markets also have their own characteristics. For example, the French feature is Christmas shopping, German online shopping is dominated by male consumers, and the per capita consumption of Scandinavia countries in northern Europe is the highest in Europe.

Therefore, Li Wei pointed out that it is necessary to do in Europe. business In fact, it is very difficult, because the market segmentation is very big. In every country, the market needs a lot of time to accumulate.

From European countries, the growth of German electricity providers is very rapid, because the consumer group has accumulated a certain period of accumulation, especially cross-border electricity suppliers in Germany has made considerable progress. In addition, the popularity rate of mobile e-commerce in Germany is also one of the highest in Europe.

The average internet access rate of European households is 85%. From the perspective of consumers' exposure to electricity providers, the top five include the United Kingdom, Denmark, Germany, Holland and Sweden. Therefore, if we are doing cross-border business in the European market, if we only do the United Kingdom and Germany now, we may also have a look at Denmark, Holland, Sweden, France, Spain and so on.

In addition, Li Wei also said that the European and American markets across the border. Online retailers In terms of small packages, the market capacity is huge in itself. The growth rate of the US market has stabilized and the market position has been firmly established. For the new sellers, the competition in the US market will be fierce. On the contrary, the European market has great potential. Compared with European products, Chinese goods have obvious advantages compared with American products, so the European market still has much room for sellers.