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Analysis Of The Rules Of Commodity Display Assisting Shop Marketing

2014/4/29 20:06:00 22

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Merchandise Display Rules Shop Management

many enterprises and businesses in China are still ignorant of the value of commodity display, and the design of commodity display has not yet formed an industry. 
 these gaps need to be squarely faced and need to be pursued. There is a set rule for how to tie a little tie. 
The tie of GH must be rolled into a circle, placed in small squares, and BOSS's tie must be on the rack; the tie of JOOP seems to be laid on the worktable at will. 
 only because they reveal the business style of the store without any words: GH is mainly made up of formal clothes, and the tie is placed in the right place. It is a meticulous formal dress. BOSS and JOOP are leisure brands, ties are sold and sold, and publicity is the leisure. 
 international famous brands pay great attention to < a href= "//m.pmae.cn/news/index_c.asp > > commodity display < /a >. Whenever new products are listed or season changing, how the new fashion styles match, how colors are harmonious, and how accessories are made, the products will be specially designed, and the display programmes will be distributed to the stores. The stores scattered around the world must "paint the gourd" and produce the final results into photographs, which will be submitted to the headquarters for confirmation. The headquarters will also dispatch regional commodity divisions to visit the stores every month and even every week. Therefore, the location of famous brand stores, regardless of location, size and display pattern, is basically a face. 
 a few days ago, in the East Department Store men's clothing department, I saw the famous international brands < a href= "//m.pmae.cn/news/index_c.asp" > cupboard design < /a > background setting and lighting layout. The fans of these brands know the brand even if they do not look at the shop name and look at the way they display their products. 
 the commodity division, who sprang up in Europe and America in the 80s of last century, is a completely new profession. Their main task is to start from the color and style of the commodity, use the collocation technology, combine the style and style of the merchandise, use their own vision, and use unique decorative techniques to display and display the merchandise in an attractive way, and promote sales. 
 > a href= "//m.pmae.cn/news/index_c.asp" > Chen Li Shi < /a > first is designer, can design scientific shopping malls layout, reasonable moving line, guide customers' stream of sight. According to the introduction of the Dongshang commercial products, according to the characteristics of the east commercial buildings, the international line brand is arranged in the four surrounding Hall of the shop, just like a store form. The high and low walls in the middle area are scattered, mainly based on the low walls, which not only obstruct the customers' view but also have the effect of the store. Before each brand, a model area of about one square meter will be built, and the cultural concept of the brand will be disseminate through the combination of model clothing, shoes, bags, accessories and so on. 
 for the commodity division, we must combine the art cell with the economic brain. We can neither sell the goods adequately, cover up the key points for the promotion, nor pursue the pure beauty, so that the customers feel that their beauty is unattainable. Therefore, commodity display should be conducive to the display of commodities, placing key commodities, new products, rare commodities and popular commodities in the areas that customers can see when they enter the door, stimulating purchases. The two is to provide the latest information of goods. Experienced operators will put the latest products on the front and the top. The purpose is to inform customers of the latest information and guide customers in a silent way. The three is to enhance the image of businesses and shops, a good, orderly and easy to purchase commodity environment, so that customers look happy, with convenience. Therefore, the shelf should not be too high, the channel should not be too narrow, and the commodity display should not be too full. 
 according to the experts, to achieve the above requirements, to become a good teacher, it takes at least 5 to 10 years to accumulate.