Less than p ago, the fast fashion women's leading brand in China was named as the elite store manager.

The brand regional store manager of Quanzhou gathered at the headquarters to participate in the two day "new star shining - Advanced growth training program" special training camp, receiving professional retail management training.

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< p > this special training program is the key work of the famous second half year, and is one of the initiatives of the proud and famous terminal reform.

Quanzhou will take the example of Fujian, and expand the key training areas to the province and even the whole country, and further strengthen the management of brand terminals.

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< p > < strong > "growth advanced" plan to fully open terminal change < /strong > /p >

Last month, P began to launch a strategic project in the Quanzhou region, the "new star shining - growth plan."

The project aims to cultivate seed shopping guide and open up the process of "terminal retail management upgrading".

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< p > the "new star shining growth training program" will last for half a year, and the trainers will receive a series of training courses with practical and theoretical combination.

Pride headquarters will adopt a ladder elitism screening mode. After a series of screening, we will select the most outstanding seed shopping guide and store manager, and make management personnel reserve and key training.

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< p > it is learnt that compared with the past, the special training camp < a href= "//m.pmae.cn/" > /a > is more targeted, and the curriculum content is also more "marketable".

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"P >" the so-called victory in the terminal, proud of the importance of terminal retail management: shopping guide is strong, shop strong, marketing is strong.

The terminal retail optimization project is the most important part of the marketing work in the name of pride, and the deployment by the head office of the head office is to achieve unity of thought, unity of objectives and unified action.

Proud general manager Lin Jinyong said.

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< p > this training will be carried out on the front-line staff in the Quanzhou region. It will be rewarded and encouraged by the outstanding marketing partners in conjunction with the June PK award.

In the next 7-8 months, Quanzhou will take the example of Fujian, and expand its key training area to the whole country, and further strengthen its regional marketing management service output.

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< p > "every terminal special training, we will sum up and share.

This course combines the past experience of execution, and is based on in-depth market research and tailored.

From theory to retail skills training, and then to the specific process of actual combat training, the training content will be more systematic, more intuitive and more practical.

Chen Yongju, assistant manager of the famous general manager, said.

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< p > < strong > establishing "consumer thinking" and promoting the process of Retailing: < /strong > /p >

Less than P, efforts to improve the overall quality of terminal shopping guide show that pride is no longer simply selling goods to consumers, but more concerned about "why consumers buy".

What pride is doing now is to help front-line marketers to establish "consumer thinking", so that they can begin to understand the needs of each other from the perspective of consumers, so as to provide the most suitable services, win consumer trust and achieve many pactions.

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< p > when a case is shared, a manager shared with you the experience of herself: do not blindly recommend to customers < a href= "//m.pmae.cn/" > < /a > the style that you consider best sellers, but rather observe the customers' dress and trends and concerns, so as to judge whether the customers will generally like fashion or prefer simple ones.

"If customers are trying on white products, we should recommend more colourless products. Such customers would not like to be fussy."

Only by recommending to the customer's demand point and finding resonance, can customers not be disgusted by chattering.

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< p > "in the process of building a href=" //m.pmae.cn/ "> brand < /a >, the general enterprises only pay attention to" popularity "but ignore the importance of the combination of the three" trust "," reputation "and" loyalty ".

This is precisely the key three points for consumers.

Now proud and famous partners and teams have established the "retail management thinking", and the whole team's retail management and sales analysis capabilities have been greatly improved.

General manager Lin Jinyong said that this growth promotion is reflected in the terminal operation optimization, sales promotion, effective shop display and many other aspects.

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