< p > in the face of the heavy encirclement of < a href= "http:// m.pmae.cn/news/index_c.asp" > the electricity supplier < /a >, in the increasingly fierce shopping center industry, consumer loyalty to the brand has become the magic weapon for the decisive battle market.

To create branding and thematic marketing activities will bring lasting market reputation and brand concern to shopping centers, have profound emotional connection with consumers and good brand associations, and become a marketing trend of the industry.

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< p > > as a brand new chain fashion shop, Joy City has become a sacred place for young people in its cities.

And how to consolidate this advantage and cultivate consumer loyalty to the brand becomes the most important stage goal of the enterprise marketer.

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< p > > a href= "http:// m.pmae.cn/news/index_c.asp" > shopping center < /a > the nature of platform, how to mold its brand tonality, is a professional test of marketing people's insight and judgement on the competitive environment, enterprise positioning and industry development.

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< p > 2013, the great joy city built its first annual brand activity, "Joy City JOY24 hours fashion walk". It is also the first brand marketing activity in the country's shopping center so far.

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< p > such brand oriented and thematic public relations activities have a strong delayed effect, so that consumers can have strong memories and resonates on brand positioning and image, which is very helpful to the training of < a href= "http:// m.pmae.cn/news/index_c.asp" > brand loyalty < /a >

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At the same time, the extension of this theme is strong. It can not only repeat in time but also realize the joint marketing of many related brands, forming a compound effect in P.

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The public relations activities of < p > great joy city can arouse so much attention and word of mouth effect. It is inseparable from the detailed plan, meticulous execution and resource scheduling ability of marketers.

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< p > but the core point is undoubtedly the Joy City in this public relations activity, making use of the good connotation of brand name, emphasizing the infection of young consumer groups with a positive theme, exploring the consumers' "JOY potential", pmitting the "JOY positive energy" through the JOY envoys, making the big Yue city brand more deeply affect the young people's world, enter the hearts of young people, and truly become an emotional brand that connects with consumers.

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< p > when there is an activity that starts off for business and becomes a way of finding a way of life for consumers, what can be more impressive than that? < /p >