< p > as a foreign clothing company from < a href= "http:// m.pmae.cn/news/index_c.asp" > Danish < /a >, the development of bestsellers in the Chinese market has been widely praised.

The attraction of its brand to young Chinese consumers also makes it a standard for large shopping malls in China.

The industry even has "no silk, not shopping malls".

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< p > however, even such a giant enterprise has encountered many problems and challenges in the past two years.

The first problem is the decline in store traffic.

In fact, JACK&JONES, the best seller of the company's e-commerce business, is also facing many obstacles.

Because online shoppers are still more sensitive to price, companies generally put the products of < a href= "http:// m.pmae.cn/news/index_c.asp" > middle and low price < /a > segments or products on the Internet.

Under such circumstances, how to expand online business has also become a big challenge.

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The cooperation between VERO MODA and a href= "http:// m.pmae.cn/news/index_c.asp" > micro shopping > /a > was first started by the electric business department. Later, considering that the most important value of this mode is to change the shopping experience under the user line, so it is dominated by offline shop. P

The products of VERO MODA micro shopping platform are exactly the same as those of offline stores. There is no difference in price.

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< p > in the autumn and winter of 2013, about 60% of the products of VERO MODA were added to the two-dimensional code. In 2014 spring, all the garments of VERO MODA could be pferred to the line through two-dimensional code or even bar code scanning.

When users scan the code to the micro shopping page, they can check the relevant collocation of the merchandise, collect favorites, or place the order directly.

After placing the order, the user can pick up the goods on the spot or return home to deliver the goods from the VERO MODA store.

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< p > however, in the cooperation with micro shopping, VERO MODA will inevitably encounter some challenges, including technology development, system safety, salesperson education, etc.

In order to enhance the enthusiasm of offline salesmen to use the micro shopping platform, the online turnover of VERO MODA on the micro shopping platform is counted in the salesperson's performance, which is also an important reason for the O2O business dominated by the offline retail department.

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< p > in addition, WeChat and WeChat cooperate to take the buckle mode, and WeChat can get 0.5% of the total sales discount.

This is also good for WeChat.

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