After the international financial tsunami hit, the biggest impact on clothing sales market is the small brand clothing. Sales decline, price decline, stock increase, serious shortage of funds has become a common phenomenon.

In order to deal with crisis, preserve strength and resist "cold winter", for many small brand clothing enterprises, "OEM processing" is a temporary expedient measure to avoid risks.

Although the brand consciousness of Shishi clothing manufacturing industry is very strong, there is a huge difference between the size brand clothing and the market influence.

Many small brands have similar fabric and workmanship with big brands, but their market identity is weak.

For example, a small brand clothing company of Shishi, the market price of shirts for big brand enterprises is 300 yuan / piece, while its own small brand shirts are sold for only 100 yuan / pieces. The two fabrics and workmanship are not two, but the price is quite different.

In the clothing manufacturing industry, many large brand clothing enterprises have shifted the garment production links to the small garment enterprises with quality assurance in order to save money. The small businesses of Shishi accord with the needs of big brand enterprises, including some famous brand clothing enterprises with high popularity outside the province, and also found the docking processing enterprises in Shishi.

There is a nationwide chain clothing seller with a strong market influence. All its casual pants products are produced by 8 casual pants enterprises of Shishi all year round.

Shishi rare bird clothing company has made considerable achievements in its OEM production. Its own small brand clothing has limited sales volume and abundant capacity. After joining other people's OEM production partners, many of its defects have been revealed. Since then, it has paid more attention to process quality and standardized management.

The other side of the 8 casual pants manufacturers market sales situation monthly comprehensive index ranking, and urge Shishi rare bird company to design, production, management and other aspects of innovation and reform.

After a period of adjustment, the business casual pants produced by the company ranked first in the total sales volume of the 500 chain stores nationwide.

In the process of OEM production, the design capability, technological level and management quality of the enterprise have reached a new stage, which has solved the problems of the surplus capacity and the lack of cash flow, and more importantly, has promoted the overall improvement of enterprises and found steady development opportunities.

More clothing investment information, click here to enter the responsibility editor: Wang Xiaonan