China clothing The 4 session of the general assembly was held in Urumqi. Clothing and apparel products are the largest category of online shopping. Last year, the scale of Chinese apparel online shopping reached 434 billion 900 million yuan, an increase of 42.8% over the same period last year, accounting for 23.1% of China's entire online shopping market, and became one of the important ways of domestic clothing consumption. In 2014, China's online shopping market continued to maintain relatively high growth rate. It is estimated that the overall size of China's clothing online shopping market will reach 615 billion 300 million yuan in 2014, an increase of 41.5% over the same period last year, accounting for 22.1% of the scale of the nationwide online shopping market.
Related links: in 2013, the scale of clothing online shopping in China reached 434 billion 900 million yuan.

Last year, the scale of Chinese apparel online shopping reached 434 billion 900 million yuan, an increase of 42.8% over the same period last year, accounting for 23.1% of China's entire online shopping market, and became one of the important ways of clothing consumption in China.

　　 China The clothing association held in the 4 China fashion conference and the high-end forum of Xinjiang garment industry development pointed out that in 2014, China's online shopping market continued to maintain relatively high growth rate. It is estimated that the overall size of China's clothing online shopping market will reach 615 billion 300 million yuan in 2014, an increase of 41.5% over the same period last year, accounting for 22.1% of the scale of the nationwide online shopping market.

Clothing e-commerce has made great progress, and has also highlighted a series of development bottlenecks. Chen Dapeng, executive vice president of China Apparel Association, said that the distribution of electric business is unbalanced, and the traditional marketing is not running well enough. There are hidden dangers in the way of payment, and the development of logistics distribution system is lagging behind, which still restricts the development of clothing e-commerce.

"Clothing and apparel products are the largest category of online shopping, so there is still tremendous room for development and potential. It can be said that clothing e-commerce leads the development of e-commerce market is inevitable."

He believes that the clothing e-commerce market development in 2014 has the following trends: first, the scale of clothing e-commerce will steadily expand, accounting for the absolute share of the online shopping market; two, the rapid development of clothing mobile e-commerce; three, the clothing business will strengthen their credibility building; four, "store" and "electricity". Auxiliary Integration, online and offline integration development; five, pay more attention to customization.