In fact, when there was no formal clothing brand in Guangzhou and Shenzhen in early years, Xiao Li had bought goods from Hongkong and had fought a lot in Guangzhou's clothing market.

But now the market competition is fierce, and the clothing business is becoming increasingly difficult. Many self-employed individuals in the industry have switched careers.

Xiao Li began to wonder.

The prospect is no longer?

A chance, Xiao Li heard several.

The Northeast girl complained that she could not buy the right clothes. This gave her a sudden inspiration: the problem of the small number of women's clothing in Guangzhou has a long history. Why don't they set up shop to do the business of high girl clothing?

With many years of experience, Xiao Li believes that the widespread operation of large-size women's clothing will not give customers a sharp impression, but the clothing style is too ordinary, and will not let girls like it.

Only by running a brand of women's clothing, try to highlight the tall girl's proud figure, so as to succeed.

So Xiao Li launched a market research and found that over 80% of the tall girls had a liking for European style clothes.

At present, more than 65% of the products in the market are priced at 800- 2000 yuan, so that most urban girls can not catch up.

Xiao Li thinks that there will be a market for selling such cheap European clothes.

At first, she thought.

The large garment factories in the region went into some cheap products with European style. But after careful investigation of the orders from these manufacturers, she found that the same type of goods from the same manufacturer had to be delivered to the 49 place of purchase in Guangzhou, and the design was not authentic, even the number was still small.

As a result, Xiao Li decided to go to Europe to buy goods instead of working locally.

Top grade brands can not be done, and the choice of middle and low grade brands is still very large.

Through his relatives' introduction, Xiao Li contacted several intermediate clothing companies in France and Italy with the opportunity to travel to Europe with his mother. Their retail sales price in the European market was US $25-45, which is more suitable for the needs of the Chinese market.

After a lot of bargaining, Xiao Li was linked to the export business to China at a price close to the market price of 3-4, and was 90 percent off lower than the local market.

At this point, Xiao Li took advantage of the hot iron, and in France contacted a trading company with his own friends to manage it. He joined in the name of "additional small customers". He would like to arrange his own stock time with the schedule of the big clients.

As a result, the freight cost of clothing has been reduced by 40%.

Back to Guangzhou, Xiao Li settled a nearly 30 square meter paved area, officially stationed.

After more than 3 months of business, the monthly income rose to more than 4000 yuan and soon reached a balance.

At the same time, she often exchanges with several models of customers to understand their views on fashion and their requirements for clothes.

Therefore, we need to adjust the variety and quantity in order to get a lot of repeat customers.