Terminal image building is the first link of terminal marketing. After the confirmation of a brand system, the promotion of each single store is very important, otherwise SI will lose its meaning. Shop project must ensure that the image decoration of every single store must carry out the idea so as to reflect the unity of brand image.

1) dress shop decoration - product display. First, the color and shape of the product display cabinet should be coordinated with the brand concept; secondly, it can better foil and render products; third, it is important to keep up with the trend and not be out of date.

2) dress shop decoration - fitting room. The planning of the fitting room should have good ventilation and fresh air. There should be some places to hang clothes and some makeup for women. There is also a "guide map" for underwear wear. The color and lighting of the walls are also important, so that women can feel warm, just like in their own rooms.

3) dress shop decoration. Cashier 。 It is an important part of the whole shopping space. The important thing is to be able to coordinate with the showcase, complement each other, dress up the franchisee stores, standardize the role. On the other hand, it can store data and facilitate checkout.

4) clothing store Renovation - exterior wall and door design plan. It is striking, concise, and atmosphere, and can express the cultural concept of the brand. At the same time, there is a clear difference between colors and decorations.

5) Clothing store Surface decoration -- reasonable arrangement of freight yard area. There should be a flow line in the area of the freight yard, so that consumers can enter the door and go out, follow the direction of product display, and consciously watch the product. There is no corner of product display.