Yesterday's double eleven, the major electricity providers launched the annual "red campaign". In this intense shopping carnival, the low-key outdoor leader brand Explorer this year is the Star Marketing fist, which is endorsed by singer Wang Feng, aiming to lock more accurate target consumers with marketing positioning.

It is reported that this year's double eleven. Pathfinder The theme promotion activities of "waiting for peak to swing together" have been carried out: not only continue the super low discount and gift presentation in previous years, but also ensure that the discount rate is not discounted; at the same time, with the help of the "peak" power, Wang Feng, the image spokesman, is invited to serve as the Star Store Manager of Tmall's official flagship store.

This year, the Pathfinder integrated the successful experience of the past few years and always put the user experience in the first place: not only to ensure that the discount rate of the four fold is not reduced, but also for the first time to test the water Star Marketing, and invite the image spokesperson Wang Feng to become the flagship store manager of Tmall flagship store, so that consumers can get close to the stars and bring more shopping surprises to them. According to the Pathfinder, Wang Feng will ring the bell of the 2014 Pathfinder double eleven tonight. He also personally ordered the first payment customers to arrange shipment quickly, fill in the courier list and deliver the courier series process, and will be accompanied by a signature star's skin windbreaker.

With data statistics, the number of sales of "double eleven" has been increasing over the past few years: in 2010, single day sales reached 800 thousand, and in 2011, it reached 3 million 400 thousand yuan, reaching 23 million yuan in 2012, and higher in 2013, and the total sales volume exceeded 77 million yuan in the whole day. Ranking first in outdoor class.