In November 25th, Amazon China announced Double Eleven The trial run "Amazon sea outsourcing" store will be launched in November 28th. The first black Friday. Amazon The overseas shopping festival will be held at the same time.

This will be the first online shopping festival in China focusing on international selection and overseas shopping. At this shopping festival, Chinese consumers will be able to enjoy the exclusive holiday offer of Amazon's "black Friday" with consumers globally, and purchase more than 30000 exclusive exclusive products from Amazon China selected overseas and nearly 800 thousand international brand goods that have been settled in Amazon China.

As a matter of fact, there are currently two independent channels on Amazon's China website, which are imported directly and overseas. Niu Yinghua, vice president of Amazon China, said that the two channels are all complementary strategies under the "international platform strategy" of Amazon China from a business point of view: the imported direct purchase is Amazon's own purchasing staff buying goods back in their own warehouses through various countries, reducing distribution costs, reducing processes, and providing convenient and fast services. The service purchased from overseas is a very wide choice of products, which is sent to users through direct mail from overseas.

Niu Yinghua said that on the day when the overseas purchase channel was double eleven, nearly one million consumers visited the "Amazon sea outsourcing" store, and the growth rate of the seven main categories exceeded expectations. "In less than two weeks, the number of selected products has increased from 80 thousand in the trial run to nearly 150 thousand today." Niu Yinghua said.

Ge Daoyuan, President of Amazon China, told reporters that Amazon has a mature multinational distribution capability globally, and has 13 language business sites in Asia, North America, Europe and Oceania, and provides global distribution with 96 major operation centers and logistics systems all over the world.

"When Chinese consumers place orders outside Amazon's overseas stores, the operation center in Amazon will synchronously process orders, deliver goods directly from Amazon's US operations center, and achieve paperless rapid clearance, which will complete customs clearance in an average of a few seconds." Ge Daoyuan said that the seamless distribution of spannational distribution and Amazon China distribution team makes the average sale of offshore goods on average 2 weeks or 3 working days.

Ge Daoyuan said that 50% of China's marine scouring activities took place on Amazon's website. However, compared to users shopping directly on Amazon's US website, the main difference between the purchase channel and the overseas channel is that the page is Chinese page, and the support of Chinese channel will be more convenient in the aftermarket aspect.

According to the quarterly monitoring report of China's online retail market released by EnfoDesk Analysys think tank, the third quarter of 2014 shows that in the third quarter of 2014, Tmall and Jingdong combined 70% of the market share in the third quarter, while Amazon China only had 1.8%. It can be seen that this company, the originator company in the electricity supplier industry, is far inferior to the Chinese local enterprises in the domestic market. For this B2C business with international background, internationalization may be the first way to differentiate itself from reality.

Ge Daoyuan said that Amazon China is improving the infrastructure of China, but localization and international strategy will pay equal attention to both China's local brands and international brands. In fact, Amazon stressed that the strategy of the international brand is to listen to the feedback from users. Users think that Amazon can put more emphasis on it. international brand I hope to offer some different values. " Ge Daoyuan told reporters.

In August 20th this year, the Shanghai Free Trade Area Management Committee, the Shanghai information investment Limited by Share Ltd and the US Amazon Co signed a memorandum on cross-border e-commerce cooperation. Amazon will rely on the Shanghai free trade zone to expand cross-border e-commerce, take the FTA as an entry, and introduce the complete global product line of Amazon, and launch its import business in the Chinese market. It is reported that the relevant international trade headquarters and warehousing and logistics base will also be located in the Shanghai free trade area.

"Cooperation with the Shanghai free trade zone can make the products purchased from Amazon offshore get lower tariffs and reduce the clearance time, so that goods can be delivered to consumers faster." Ge Daoyuan told reporters that the cooperation between Amazon and Shanghai free trade area is still advancing steadily.