In reality, the audience is frequently subjected to various self righteous "beyond user expectations" experience, resulting in the rapid growth of users' expectations threshold in the short term of the Red Sea competition. Hello, 5 yuan, I dare to send 10 yuan, you buy Nuts to send spit bags, I also send vomit bag...... So that customers are more and more difficult to be "moved".

In other words, the cost of moving customers is getting higher and higher, and the ROI of word of mouth is getting lower and lower. Word-of-mouth communication has become a very expensive way of communication.

It is hard to make people feel uneasy, to please them, and to make customers more than expected.

The Internet is always a place where miracles happen. Word of mouth is very popular. It relies on the spread of word of mouth. Every object, Lan Xiang technical school and so on can be popular throughout the Internet. When talking about word of mouth, bosses always call "Internet thinking" and "detonate all channels".

In fact, if the object can not be duplicated, the popularity of Lan Xiang's technical school is not the plotting of Lan Xiang. The short time reputation of a few brands is red, which is composed of heaven, earth, human and fortune. In essence, as long as word of mouth is passed, 10 people's cognition and 1 billion people's cognition are word-of-mouth. spread The effect should be the category of word-of-mouth management.

Man based Generality Product quality, service in place, design cool, experience unexpected, will produce word of mouth, even if only 10 people. Word of mouth It will also increase 10 sources of communication to enterprises. Every time we accumulate a certain amount of word of mouth, if we run a long line, the result will be "small wins for great wins". This is a very plain truth.

If the word of mouth communication is positioned in a red explosion overnight, it will result in high expectations and devotion in the first place. Basically, it should be taken by the so-called "Internet thinking". Therefore, the cognitive orientation of word of mouth communication should be based on the long running thinking of long and long run.