I am in a local market to recruit a business super guide A Jun, just start to contact the work full of passion, I can always find this person in the business super survey can always find this person in a warm recommendation to the consumer goods. Next, I found that this person began to appear impetuous and had some language conflicts with the consumers. I understand through communication that at the very beginning, A Jun was passionate about the shopping guide work and treated every consumer very respectfully. After all, the company had instilled the idea of "customer is God" during the training.

However, the uncivilized behavior of some consumers has done great harm to A's psychology. Slowly, A sees consumers as if they are afraid of the devil. It is feared that all consumers are like those who hurt themselves. Over time, this fear has gradually turned into an aversion. Once the shopping guide has an aversion mentality, it will show a disgusting behavior to all consumers and take the language conflict with consumers for granted.

How to guide salesmen to keep sales enthusiasm and avoid psychological barriers caused by consumers' injuries? I think we can start from two aspects: first, ideological understanding; two, psychological preparation.

The above division is based on the division of the whole society according to the consumer's mindset. So for an ordinary business super shopping guide, you can not let all of them understand the above content. According to the characteristics of the fast consumption market and the understanding and operation of the facilitating shopping guide, the consumer group is divided into three categories and half people according to the consumer psychology. What is meant by three categories of half people? I believe that the actual consumer group is not a complete economic man studied in the economics. The actual consumer group is defective, so there must be a half person species. The three categories of people are specifically divided into:

1, tidal current. Willing to try new things or enjoy the recommendation of guide salesmen. This group accounts for about 20% of the total consumption group.

2, with the tidal flow pattern. Mainly refers to the influence of advertising or the surrounding influence (including the recommendation of the shopping guide), can barely accept. This group accounts for about 40% of the total consumption group.

3, stubborn type. Mainly refers to such customers purchase goals clear, dislike others to buy their own interference. Such people are generally highly ideological. These consumers account for about 30% of the total consumer group.

4, half class. Because consumers' quality is low and their attitude is not normal, the purchase intention is not true, resulting in abnormal purchase behavior. These consumers account for about 10% of the consumer group.

Generally speaking, consumers who belong to the category of semi human beings are the most harmful to business super shopping guide. It is precisely because of this kind of human influence that the guide will produce psychological hints to the obstinate consumers who account for 30% of the consumer group. Can you imagine that almost half of the consumers have a negative impact on the guide? Will his whole sales process go smoothly? Passion Will it continue?

So, as a guide buyer, how to make myself keep the passion of shopping guide, I think the key is psychological preparation.

First of all, spring psychology. In the face of all kinds of injuries to consumers, they are all considered as a driving force. The more hate you hit, the higher your passion. I think, as a business super shopping guide all day with all kinds of Consumer Deal with. The key point is the improvement of psychological quality. It should be like springs, and all kinds of injuries can be turned into a kind of motivation and always maintain a passion. Of course, this kind of psychology needs training. As a guide, they should be able to train in the usual shopping guide.

Second, do what is rejected. mentality 。 As mentioned earlier, half class people may be the biggest harm to guide salesmen. However, being rejected is also a psychological blow for guide buyers. I think the guide should take rejection as the beginning of a new buying activity. In the process of sales promotion, the shopping guide should be able to have enough psychological hints, take every refusal as the beginning of success, and repeat it in the mind to "succeed" or "the next one will succeed".

Furthermore, the sole principle of determination. In front of the writer, "the mentality of being rejected" is not a mental attitude that leads to the mentality of the next consumer. As a business super guide, you should always treat the consumers you meet as the only consumers. In the end, when there is no way to deal with it, it is psychologically hurt because of the consumer's refusal. In order to soothe the mood, it can imply that "the next one will succeed."