Our country is moving from a resource intensive society with high consumption to a high value added knowledge economy society. Intellectual property plays a decisive role in the process of economic pformation. As an intangible asset with huge potential, it affects the economic development of an enterprise and even the state. In recent years, the competition of intellectual property rights has become more and more intense, and the competition between enterprises has become more and more intense. However, many enterprises have failed to do a good job in protecting intellectual property rights.

In view of the current situation of the development of intellectual property, Qingdao Hua Hui's company takes advantage of the experience of trademark agent for many years to make a trademark strategy for the enterprise. From the beginning of the establishment of the enterprise, the positioning of the brand, the design of LOGO, the scope of the registration of the trademark and so on are "proactive" for the enterprise to build its own brand, and it should be carried out first at the beginning of the establishment of the enterprise.

In order to avoid trademark being snatch by others, causing unnecessary losses.

Regarding trademark registration, some people think that it is not necessary for a trademark to be unknown.

Registration, some think that when their goods are named, they will not be late, and others think that their products are not enough to sell well. Registration is not registered, and the result of trademark registration is ignored. Some famous brand names that have been established after several decades or even dozens of times are first registered or counterfeit.

Or wait until business.

Perhaps a lot of people have registered the same or similar trademarks in other categories legally. By that time, enterprises will be in a passive position; but if the enterprise first registered the trademark at the beginning of its establishment, it would avoid the phenomenon of others grabbed in the course of the growth of the trademark, protect the brand of the enterprise, and safeguard the legitimate rights and interests of the enterprise.

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According to China Customs General Administration 12, bilateral trade between the mainland and Macao reached 3 billion 360 million US dollars in the first 11 months of 2014, an increase of 3.7% over the same period last year, which is 0.3 percentage points higher than the overall growth rate of China's foreign trade in the same period.

Since the return of Macao in 1999, the growth rate of trade between the mainland and Macao has been higher than that of China's foreign trade as a whole.

According to customs statistics, from 1999 to 2013, the mainland imported and exported 30 billion 290 million US dollars to Macao area, an average annual growth of 11.9%.

Among them, exports to Macao amounted to 27 billion 130 million US dollars, an average annual growth of 12.1%, and the total import from Macao area was 3 billion 160 million US dollars, with an average annual growth of 10%.

From the customs data, we can see that the financial crisis which began in 2008 has a significant impact on the trade between the mainland and Macao.

From 1999 to 2007, the volume of trade between the mainland and Macao increased year by year, and the value of imports and exports expanded from US $740 million in 1999 to US $2 billion 920 million in 2007.

In 2008 and 2009, trade between the mainland and Macao suffered negative growth due to the financial crisis.

Since 2010, the mainland's trade with Macao has resumed growth. Trade growth has increased from 8% in 2010 to 18.7% in 2012. In 2013, the import and export value reached 3 billion 570 million US dollars, an increase of 19.4%, and the growth rate was significantly higher than the overall growth rate of foreign trade in the same period of 7.6%.

In the past 15 years since the return of Macao, the customs have made frequent moves in promoting bilateral trade, including promoting customs clearance, deepening the implementation of the arrangement for closer economic and trade relations between the mainland and Macao, and building a "Guangdong, Hong Kong and Macao close cooperation demonstration zone" based on Zhuhai Hengqin, and innovating customs supervision services.