The MasterCard group said in its latest holiday consumption report that Women's clothing With the strong demand for jewelry and casual dining, retail sales in the United States increased by 5.5% from the next day (November 28th, black Friday) to Christmas Day (December 24th, Christmas Eve).

In addition, the whole Clothing sales There has been a single digit growth in which women's clothing has seen a median digit growth since black Friday.

Brian Sozzi, the head of Belus Capital Advisors, said that JC Penney, who dominated the sale of fashionable women's clothing and sportswear, may be the big winner.

But sales growth does not mean profit, he said. It is unclear whether growth will turn into profit, which is consistent with many analysts during the year warning that the discount of clothing this year is too big.

In addition to the strong sales of women's clothing, the master's report showed that sales reached intermediate digits, including furniture, jewelry and so on.

MasterCard's consumer report shows that sales of electronic products from November 28th (black Friday) to December 24th are "basically flat", almost the worst performing category of consumption; if the electronic products are sold in November 1st, they are not as good as the same period last year.

In the actual investigation, he said, Best Buy's high-end televisions, earphones and watches were especially good, especially in the days before Christmas. Shelves were almost swept away. He believes that the poor performance of electronic products is probably due to the overall sales decline resulting from the sharp reduction in personal computers and other electronic products.

The report mainly provides a holiday sales report on MasterCard payment network tracking plus an estimate of cash and other forms of payment, providing industry with a general picture of this holiday season. Official data and retailers' performance reports need to wait until next January.

The authoritative industry Association National Retail Federation (NRF) had predicted November and December this year. Retail sales It will increase by 4.1%, reaching the largest annual growth rate since 2011.