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Explore The Challenges Facing The Home Textile Industry

2015/1/17 17:20:00 16

Home Textile IndustryChallengeMarket Quotation

Since 2008, with the advent of the financial crisis, the Chinese textile industry has entered the cold winter period. Although it has experienced the rejuvenation process from 2010 to 2012, followed by a more severe wave of cold wave which began in 2013, many enterprises that have their own deficiencies have experienced another intense shock, and there are many of the familiar enterprises falling down.

Then, what causes the home textile industry to suffer such a severe blow? Then we must find the crux of the problem from the formation and growth process of the home textile industry.

China's home textile industry started from scratch in 90s. Before 1990, the concept of household textiles in China remained at the stage of bedsheets, pillow covers, quilts, pillowcases and cotton quilts. There was no industry concept yet. The first wave of home textiles started rapidly in 90 years, and the entry of foreign textile enterprises started the beginning of China's home textile industry. At the same time, it also stimulated the rapid growth of the mainland's local brands, and spawned the establishment of a large number of local home textile enterprises, forming the 4 major families of Chinese textile enterprises, 8 big diamond and 18 Lohan industries.

Then, from the formation of the industry to the present, Chinese textile enterprises have been faced with the disadvantages of Chinese enterprises, such as extensive management, self-sufficiency, serious dependence on internal dependence, and high dependence on foreign trade. From the early exit of dongdongbao, Taiwan three and the group's exit, we can also see that the management cost of the large and complete enterprise structure is too high, and the ancillary industry is dragging down the demise of the main business.

At the same time, most enterprises in China's home textile enterprises rely on internal circulation to complete the formation of the whole product. Every home textile enterprise has many subsidiary departments, bringing the high cost of operation and the effect of cost interception is not obvious. Only by constantly expanding the scale of operation and selling output value can enterprises ensure the normal operation of enterprises. Once such a business structure meets market shock or economic shock, its ability to resist risks is very low and heavy.

Cost pressure

The theory of becoming the last straw in the industry has become a real example in the industry.

At the same time, it is also because

Home textile industry

The high operating costs make many private capital unwilling to invest in the industry, resulting in a long time financing methods for the home textile industry is single, financing difficulties, the industry as a whole.

Anti risk ability

This is a fact that we all know. That is not to say that if we solve the problem of capital, we can realize the regeneration of enterprises. The superficial problems are solved, and the real problems are still there. If we do not find a real system solution, we will repeat the problems we face in the future.

  那么,從表面看,中國(guó)家紡行業(yè)面臨的最大挑戰(zhàn)是資金問(wèn)題,是原材料成本不受控問(wèn)題,是人力成本快速增高問(wèn)題,是庫(kù)存壓力問(wèn)題,是利潤(rùn)攤薄和市場(chǎng)競(jìng)爭(zhēng)無(wú)序問(wèn)題,是多渠道競(jìng)爭(zhēng)對(duì)傳統(tǒng)商業(yè)模式形成沖擊問(wèn)題,是國(guó)民消費(fèi)趨于理性和政府大力打擊腐敗,影響集團(tuán)購(gòu)買(mǎi)問(wèn)題,但據(jù)我來(lái)看,這些因素是必然因素,但從宏觀角度來(lái)看,是上面所提到的行業(yè)形成以來(lái)的企業(yè)內(nèi)部部門(mén)臃腫,運(yùn)營(yíng)成本居高不下,上下游產(chǎn)業(yè)鏈不受控所照成的,是沒(méi)有形成產(chǎn)業(yè)合力造成各自為戰(zhàn)的必然結(jié)果,作為產(chǎn)業(yè)鏈的下游行業(yè),不抱團(tuán)取暖,形成合力,我們所面臨的挑戰(zhàn)還只是一個(gè)初級(jí)階段,后續(xù)的壓力會(huì)不斷加大,競(jìng)爭(zhēng)形勢(shì)會(huì)不斷影響行業(yè)的成長(zhǎng),并會(huì)不斷淘汰,洗牌,如何才能從根源上來(lái)解決我們所面臨的行業(yè)根本問(wèn)題呢?


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