Yintai business (hereinafter referred to as Yintai) announced today that 33 stores, 20 shopping centers and Yintai network will be closed on the eve of the Lunar New Year (February 18th) and the first day (February 19th) of the first month (February 19th), so that more than 60 thousand employees will return home for the new year and spend the traditional festival with their families. This is the first time that Yintai became the first retailer to close shop in the Spring Festival last year. It extended the holiday time from a day and a half last year to two full days this year, so that employees can get better rest after a year's hard work.

　　 Retail Throughout the year, especially during holidays, it will become the peak time for customers to shop. Therefore, in every previous holiday, Yintai employees will be more busy than usual, and their family members can not feel the joy of holiday reunion. After years of deliberation, intime officially announced that Yintai will arrange the Spring Festival holiday as a long-term system for Yintai.

Yintai adheres to the concept of "customer first" and advocates building consumer value brands. Considering that the Spring Festival holiday may bring inconvenience to consumers, in order to fully respect customers' opinions before the official decision on the two day's holiday, January 8th, Yintai business group official WeChat launched a voting campaign on whether the spring Festival is a holiday. WeChat fans are invited to solicit opinions for two days, or one and a half days. The activity focused on reading volume in 110 thousand hours and exceeded 110 thousand in 48 hours. Nearly 50 thousand people agreed that Yintai had a two day holiday, leading by 91%. management layer The idea coincides with the consumer's idea. This is the first time that consumers have become the decision-makers of Yintai policy. At the same time, some policies will be considered in a similar way.

China INtime Daniel Chan, executive director and CEO of Yintai business group, CEO, said: "although closing the shop will bring us more than a billion yuan of sales losses, we think it is worth it. Because we pay more attention to the health value and long-term development of the enterprise, creating happiness for customers and employees is the essence of our pursuit of business. We emphasize that employees of Yintai family should have" love together ". These two days are the biggest employees, and nothing is more important than letting them go home for the new year.

Zhou Wenfang, a frontline cashier who worked in Wuhan century store in Yintai department store, said that because her hometown was located in Shennongjia, Hubei, it took 7 to 8 hours to go back every time. In the past, because of the need for work during the Spring Festival, it was impossible to reunite with family members. Every time I saw the Spring Festival, I would be very envious to see my friends around the big bag and pack back to their hometown. This year, Yintai notified that after two days of the holiday, he would have more time to stay at home, and he was very happy. Of course, the shopping mall is our second home, and consumers are also our relatives. If we need to stick to our posts in the coming year, we will be willing to do so.

Yintai official WeChat issued a "Yintai home letter" on the night of January 21st to express gratitude and care to Yin Tairen in the forefront of the year, and hope that the holiday can get more consumers' understanding. "All the achievements of the company and the ongoing customer service are all for your contribution and your family's understanding and support. You also have to thank the customers for their understanding." we just want to say, "just two days, family members are as important as customers." "At the same time, in order to thank the consumers for their understanding and support, Yintai will also hold a large amount of preferential reward activities before and after the holidays, and some commodities will even have 80 percent off discount.