In March 31, 2015, the China Fashion Designers Association and Jingdong signed a strategic cooperation agreement in Beijing. The two sides will work together to build an online support platform for outstanding designer brands. This is a new move of the China Fashion Designers Association to promote the commercial landing of original design, and also an important node of the professional layout of Jingdong clothing.

During the period of cooperation, the China Fashion Designers Association will select and recommend a number of outstanding designer brands to enter Jingdong mall every year. Jingdong will provide designers with brand names to enter the green channel of Jingdong mall, and support the brand development through integrating flow resources and online sales activities. In addition, the association will give full play to Mercedes Benz China International. fashion week Platform advantages, through static exhibition, forum, competition and other project activities, and Jingdong launched multi-level, multi type cooperation.

　　 China Fashion Designers Association Zhang Qinghui, vice chairman and secretary general, said that from the perspective of platform size, influence and user groups, Jingdong is a leader in the field of e-commerce. Promoting the development of Chinese original design power is the responsibility of the China Fashion Designers Association. The association will further integrate resources on line and line, through the cooperation with Jingdong, provide convenient service and broader development space for outstanding designers, and promote more original design business landing.

Vice president of Jingdong group, general manager of the open platform business department of Jingdong, Xin Li Jun, said that the China Fashion Designers Association has many experts, scholars resources and a large number of high-quality designers in the fashion industry. Reserve power This cooperation will contribute to the further enhancement of Jingdong's clothing professionalism, expand the scale of Jingdong designer brand, and bring more abundant and varied original clothing purchase options to consumers. At the same time, Jingdong will also help the designer's brand promotion and marketing through professional operation means, and integrate user consumption data through big data technology, so as to provide support for designer's brand and merchandise positioning.

According to the insiders, the cooperation between Jingdong and China Fashion Designers Association is expected to form an organic linkage between Jingdong, designer brand and consumers. Jingdong, as a bridge linking designer brand with consumers, on the one hand, can provide a broad space for development and consumers for designer brand, and through the big data help brands to launch clothing and clothing that meet the market demand; on the other hand, consumers can get the quality shopping experience of buying original brand clothing through Jingdong's convenient platform entrance and precise matching.

China Fashion Association, founded in 1993, is a national and industrial organization voluntarily made up of fashion and fashion designers, professionals, well-known fashion brands, fashion media and model brokers. The China Fashion Designers Association has been committed to promoting China's original design and local fashion brands to promote the development of China's fashion industry. China Fashion Week, founded by the China Fashion Designers Association, has a history of 18 years. It is an international platform for famous brands and fashion designers at home and abroad to release fashionable new products and display design styles.