Huachang banner Retail companies After Huarun's Tesco business in mainland China, its retail sector has changed from green to green for the first time.

Of course, it is irresponsible to blame the crime on the acquisition of Tesco China. In fact, Huarun Wanlong has suffered negative profit growth for several consecutive quarters. Since last year, a number of foreign investment banks have given the company a neutral or negative rating. Huarun's long selling model, which was proud of for a long time, was also explicitly abandoned in the 2014 year's earnings report.

At the press conference held at the Hongkong stronghold, Huachang executives pointed out that China's retail market in the past year and a half was heavy because Internet ecommerce And great changes have taken place in the fight against corruption, emphasizing that the Internet is the industry that management believes must invest. But the return on investment is far beyond expectations, so the group must bear all the risks of transformation from retail to e-commerce. For reporters, whether Huarun will focus on the next big business chess, such as the retail business spin off issues, senior executives will avoid. This may not be a reaction of guilt, but to some extent, it can be explained that at this time node, the chips of Huarun electric providers are limited.

But what is it actually? By the end of March, Huarun Wan has quietly launched new lines. E-commerce brand "E million". At present, it belongs to the public survey stage and is expected to be officially released in June. This is not the first time that Huarun has touched the net, and it may not be the last time. Especially in February of this year, Fu Yuning, the chairman of Huarun group, the parent company, and Li Hao, the general manager of Huarun Wanjia electric business division, came to the voice of the group's internal magazines, calling for a positive attitude to embrace the Internet and greet the transformation of the entire group's electricity supplier.

However, as we all know, as early as the collapse of the Internet share bubble, Huarun Wanjia began to cut into the electricity supplier and launched the brand called "Wanjia Moore" in 2004. We must know that those ten years are the gold ten years of offline retail industry. Let alone the few traditional retail enterprises that choose to develop electricity providers, even today it seems that the online B2C giant Jingdong, who plays the role of traditional retail subversive, has just started. Another giant cat mall has been announced after 6 years. It is thought that Huarun has made an early bed, and the main reason for catching up is that the play is too conservative.

So how much more resources will the Huarun Wan invest? How high is the odds? Some experts told reporters that Huarun's business is nothing more than selling a concept.