Reporters recently learned from Li Ning Co's relevant departments.

Through modern information technology, enterprises have gradually realized the successful pformation from traditional management mode to modern retail oriented mode, thus improving the overall efficiency of manufacturers, logistics providers and store operators on the company's industrial chain. The production capacity of manufacturers, turnover speed of logistics providers, and sales and service levels of stores are obviously upgrading, and the market share of products is also increasing.

Since 2008, the domestic sporting goods industry is facing

Profits of sporting goods companies are declining because of the problems of rising prices, rising cost of human resources, increased store rentals, and the impact of e-commerce on physical stores.

李寧公司為了生存不得不將近萬(wàn)家店鋪迅速縮減至5000多家，同時(shí)積極探索新的經(jīng)營(yíng)模式，迅速確定了利用信息化手段推動(dòng)企業(yè)管理變革提高企業(yè)核心競(jìng)爭(zhēng)力的發(fā)展戰(zhàn)略思路，并制定了以“渠道效率、品牌與產(chǎn)品、營(yíng)運(yùn)能力和業(yè)務(wù)模式改革”為核心的四個(gè)運(yùn)營(yíng)策略，緊接著公司實(shí)施了零售管理信息化系統(tǒng)即以下五個(gè)分系統(tǒng)的研發(fā)和建設(shè)：建設(shè)集中的零售商品規(guī)劃系統(tǒng)，實(shí)現(xiàn)對(duì)各品牌、各品類商品計(jì)劃、商品分貨計(jì)劃、需求計(jì)劃的統(tǒng)一規(guī)劃管理;建設(shè)供應(yīng)計(jì)劃與協(xié)同系統(tǒng)，獲得供應(yīng)鏈的完整可見(jiàn)性，實(shí)現(xiàn)需求與供應(yīng)采購(gòu)、生產(chǎn)計(jì)劃協(xié)同的自動(dòng)化與智能化，大大降低運(yùn)營(yíng)成本;建設(shè)物流管理系統(tǒng)，實(shí)現(xiàn)物流計(jì)劃的協(xié)同管理，實(shí)現(xiàn)對(duì)倉(cāng)儲(chǔ)、配送和運(yùn)輸?shù)募杏?jì)劃與管理;建設(shè)零售運(yùn)營(yíng)管理系統(tǒng)，實(shí)現(xiàn)商品組貨計(jì)劃、商品自動(dòng)配貨補(bǔ)貨、集中的零售價(jià)格和促銷管理，以優(yōu)化庫(kù)存

Structure, increase profits, build a unified store E-Pos system, achieve retail banking, consumer interaction services, sales data summary.

The above is a shop in Guangzhou, Lining.

At present, Li Ning Co has adopted the retail management information system to implement the strategic pformation of consumer and retail oriented, and has realized the centralized retail operation management of the more than 5000 terminal retail stores. The first retail sales business mode has been established in the domestic sporting goods industry, so as to enhance the sales and profitability of retail stores, reduce inventory, reduce capital occupation and reduce costs, and consolidate the position of the leading brand in the domestic sporting goods industry.

In addition, the company has established an emotional link with consumers by means of e-commerce and WeChat platform, thus promoting consumption growth.

In a recent third party consumer survey data, "the first one was mentioned.

On the two indicators of "favorite brand", Lining is in the second place. No matter comparing domestic or foreign sports brands, Lining still shows advantages. This competitive advantage comes mainly from the brand equity created by Lining's information pformation.

I believe that after this drastic reform, Li Ning Co will go better in the future.