For product positioning, whether it is playing the theme card or positioning ambiguity, is to improve the potential customer purchase rate, improve sales.

However, no matter whether the position is clear or vague, it must be clear, that is the balance between them.

Narrow positioning, will lose some potential buyers; positioning too broad, and will be clearly positioned products to steal consumers.

The Moderation between this is really thought-provoking.

Pure personality clothing, the general positioning is relatively dead, it is only for a certain group of people, assuming that the group accounted for 25% of the total population actually purchased, that means that it will lose another 75% of the customers, and the 25% group may be shunted by other stores, so the turnover is smaller.

If the store is all suitable for women of all ages

And then lose the shop.

Without a target group, it is very likely that customers will be caught up by other prominent shops, but they will not catch anything with their moustache.

25% of the personal costumes and 75% of the common clothing ensure that the patronage rates of young women and women of all ages are guaranteed. And because of the existence of young women, many 30 year old women will follow suit to buy or personas or public clothing.

And the guarantee of these passenger flows is the premise of volume.

Assuming that the sales ratio of each store is 20%, the daily sales volume of other stores is 100, which can sell 20 items of clothing. The daily traffic volume of a friend shop is 150, and the turnover can be 30. The daily profit of a friend's shop is the highest.

It is assumed that the daily traffic volume of each store is 100, and the sales of all kinds of clothing are 20, so the shops with distinctive personality can sell 20 items of clothing every day, while the friends' stores can sell 40 items.

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Only the shops that strive to innovate will have a future, stick to the rules or imitate others, and in the end, they will fail.

Every shop can produce additional value only by showing its own characteristics, nor can it increase customers continuously.

Business always suffers difficulties and setbacks, so we must rely on ourselves to break through. We must not make excuses for the unsalable goods, nor can we take the opportunity to sell them at a reduced price.

You must take the courage and determination to seek opportunities in innovation.

If you do not pursue growth or challenge to higher goals, you will not be able to taste the joy and fulfillment of businessmen.

If a businessman just wants to eat and eat together, if he does not care about Chengdu, people who work underneath him will naturally be very disorganized.

The growth of business is usually measured by turnover.

If we want to expand our turnover, we must strengthen all related activities, such as sales, procurement, stores, subordinates, funds and so on.

And this strengthening work must be based on a sound overall management concept.

Business must be reasonable and profitable.

You can't attract customers in a cheap way.

You must get better service to get a normal profit.

From normal profits, we take out some of the profits to invest in the business so as to provide better services and better products to our customers in the long run.