Every customer must be sincere. A product chosen by the customer is not necessarily suitable for him to use. After understanding his subjective needs, he must sincere Tell him that this product is not suitable for him, and recommend another product that is more suitable for him. Do not be afraid that customers will give up buying because of your remarks, nor do you want customers to buy another product, which will reduce sales. In fact, regardless of whether the customers finally listen to suggestions, they will have a sense of intimacy and trust for you, and lay a good foundation for customers to come again.

Every customer should be warmly welcome to keep the customer with your enthusiasm, because for every unfamiliar consumer, salesperson can not understand his psychology at once. Only through observation and communication can he recommend suitable products for customers. "In reality, many salesmen always have enthusiasm before the cold shoulder, but when they first start receiving customers, they are very enthusiastic, but if they do not work after a recommendation, the customers' desire to buy it is not high or even turn around and leave, they will give customers a cool look, and even make two complaints: don't bother if they don't buy. In fact, it is better to treat with the cold shoulder rather than to treat with enthusiasm. For a slow walk and a smile to send the guests away, it will create a warm feeling in the heart, which is a new booster for him when he buys the product next time.

Salespeople must have three confidence, namely: Brand confidence And loyalty, it may not be a world famous brand, maybe not a century old shop, but you must recognize your brand from the bottom of your heart. No doubt, your product's confidence is that you have to understand and trust all the functions of your product. The salesperson should have faith in every function and quality of the product; service confidence is to believe that your brand and product can bring honor, sense of security and satisfaction to your customers, while your sales are serving customers, so that customers can get a product that they are badly in need of, not to allow others to take out the money in their pockets. Only in this way can they behave more freely and quietly in front of customers. Product confidence and service confidence "brand confidence" refers to the trust of every salesperson in brand. customer Every recommendation and explanation will be very strong, and this is the key that customers will not have a sense of trust for you.

Good interpersonal relationship is a necessary prerequisite for a person to work smoothly. In addition, it is necessary to understand that there must be a variety of competition in the work. These competitors may be other companies, brands or other counters sales staff, and may even be around the same thing. But one thing is very important. Do not regard the other side as an enemy in a subjective sense. Even if such a consciousness is really generated, it is not necessary to draw a line with the other side, but to use their friendship to turn the enemy into friends. Only in this way can we pay more attention to modesty, ask for advice and learn from the successful sales experience of the other side, analyze the strengths and advantages of each other's work, sum up their shortcomings and correct them, so as to improve their sales ability.

In actual work, what kind of customers may exist, some customers will be very active in describing their needs, but some will be vague and unwilling to say more. Even under the salesman's inquiries, they will be silent. As a salesperson, we must be patient with customers. We must not judge customers because of the momentary silence of customers. They just want to see if they do not buy things. Instead, we should use more patience, look for breakthroughs from side, and make clever suggestions and explanations for customers, so that they often get good results. When a customer is uncertain or something else is going to leave, he can give him a description of the product that he is interested in and give him foreshadowing for the next possible transaction.