In a short period of time, "giant" is difficult to monopolize the market, coupled with the specific logistics in the bonded area (for example, the logistics of the Hangzhou park is EMS and China Unicom), and the logistics advantages including Jingdong are also lost.

Now every family wants to occupy the market, basically relying on marketing and price war, just around the diapers, poly America, NetEase koala, ocean terminal, honey bud and so on have set off several rounds of price war.

Just for consumers, the recognition degree of many cross-border electricity providers is still very low at present. No one has a persistent perseverance in the 100 hundred wars, which can squeeze out competitors through long time burning. This will cost a lot of money, but the result is very small.

In addition, the idea of cross-border electricity providers concentrated on "beating the other side" instead of thinking about pforming the traditional sea to buy and cultivate the huge market. At present, no cross-border electricity supplier has formed a brand effect, which is well known to most of the consumers.

Unlike Taobao when it was born, domestic electric business was deserted.

Cross border electricity providers can be said to start from the beginning is the group of heroes.

Cross border electricity providers are more like premature babies born out of government policies.

Since the end of 2013, 7 pilot cities in Ningbo, Shanghai, Chongqing, Hangzhou, Zhengzhou, Guangzhou and Shenzhen have been open to cross border e-commerce trade, giving preferential treatment to cross-border electricity suppliers, that is, overseas goods purchased through cross-border e-commerce channels only need to pay "postal tax" which is equivalent to personal belongings, eliminating the "Customs + value-added tax + consumption tax" of general import trade.

In July 2014, the General Administration of Customs issued the "notice on the supervision of import and export of goods and articles in cross-border trade e-commerce" and the "notice on adding the code of customs supervision", known as "No. 56" and "No. 57" in the industry, which recognized cross-border e-commerce from the policy level, and recognized the prevailing practice in the industry.

Import mode.

The first Tmall international was established in February 2014, and the No. 1 store's "Hai Hao Tao" entered the Shanghai free trade area in September 2014. Vip.com's global sale, Amazon direct mail and poly American sea purchase were almost the same time.

By the beginning of this year, NetEase had gone through 4 months' urgent preparations to launch the "koala sea purchase", along with the Shun Feng Hai Tao.

Jingdong, which is busy listing, did not launch "Jingdong global purchase" until April of this year.

Since then, e-commerce giants, big name Internet Co and logistics companies have all been involved in the "new war".

For new entrants, one is confined to

The good is that there are only 7 pilot cities across the country, and the storage area in the free trade zone is still scarce.

To a certain extent, this restricts the business giant's role and gives the new players the opportunity to "encirclement".

At present, Tmall international relies on the rookie network of Alibaba, which has the largest and largest area of resources in the entire cross-border warehouse. The new entrants, NetEase koala sea, bought the most bonded storage area (60 thousand square meters) in Hangzhou by borrowing the momentum of "rush to attack". At the same time, the Ningbo municipal government also pulled Ding Lei back home, giving 245 acres of land to build its own warehouse. In general, the NetEase koala, which has developed for only half a year, is also located in the forefront of the country.