In recent years, when he introduced the electricity supplier to the electricity supplier for a year, he put forward his personal view on introducing the traditional custom into the electricity supplier, and talked about how he received the business.

"Now Online retailers The threshold is no longer suitable for family workshops. "Over the past year, the director of the hospital has felt deeply. From the brand positioning to after-sales service, there is a fundamental difference between the electricity supplier and the traditional mode. "Simple detonating a single drive to store sales for the baby is the initial mode of the electricity supplier." the understanding of the electricity supplier by Tong Ji is also the reason why the current business forces increasingly feel that the business of the electricity supplier must change their thinking.

A man with a traditional price of more than 500 yuan. shirt In the sales of electricity suppliers to 200 yuan, the industry has been positioned in the middle and high-end, and this is because of the exquisite fabric, sophisticated technology, the cost of the product itself is high, the electricity supplier is more open a meager profit mode.

"Electricity providers are not just selling pictures. "Before the opening of Tong Ji electric business, in order to better adapt to the electricity supplier, Tang Ji bought samples of shirts from several e-commerce platforms, and found that most companies devoted themselves to the photo shoot, web page design, and the physical object was greatly reduced.

We want to make things better than web pages. With this determination, Tangji set up excellent technical workers in the production base, set up a specialized e-commerce sales line, and the cost is naturally rising. But the idea of Tangji is not short-term interest, but is seeking buyer's approval.

In the long run, the branding of the e-commerce mode needs to be more subtle. From positioning to product display, to after-sales service, all need to be compared. Physical store More careful, because a platform for electric business will face more consumers.