Gucci may be a typical brand of No Zuo No Die.

Recently, Gucci has announced the closure of a men's clothing store in Milan due to the continued decline in European tourists leading to a decline in profitability in the European market.

The specialty of this store is that it is the only menswear store in Europe, and the store has an area of 500 square meters, and it is less than three years old.

And the company gave a reason to be ridiculous: because the creative director was replaced, and the store was designed by the former creative director, so the company had to choose to close the store.

However, smart people are obviously not persuaded by this reason.

Act as

Its largest brand, Gucci, has been very skinning in the past three years. Meanwhile, its brand profitability has continued to decline.

So even if we replace the creative director, we need to re create the brand.

But all the luxury goods groups are relying on cost reduction plans to save profits from falling. Gucci's short recovery will not buy the weak performance of the past three years.

However, even if they are thrown into the shop,

The cards have always been faced with the fact that the sustained slowdown in China's economy has already made the luxury consumer market shrink, and the idea of expecting Chinese consumers to boost consumption growth should be changed.

The European region is mainly dependent on tourism consumption to stimulate growth. Obviously, due to geopolitical reasons and the strong euro and yen, tourists have visited Europe, mainly because the number of Chinese tourists visiting Europe has been greatly reduced.

According to previous research reports from foreign media, the number of Chinese tourists visiting Europe in March continued to decline by 24%, as Gucci, which also relied on Chinese tourists to drive growth.