According to official micro message of the State Administration of market supervision, the relevant person in charge of the State Administration of Market Supervision recently said that it would effectively strengthen market supervision during the "double 11" activities.

The person in charge said that according to the data of consumers' complaints during the double eleven period, consumers reflected more prominent problems in some commodities such as quality problems, false propaganda, after sales service was not in place, price fraud, operators did not provide goods and services according to the agreement, and logistics distribution was not timely.

The State Administration of market supervision will take a number of measures to protect consumers' rights and interests, including cracking down on the sale of fake and shoddy products, false propaganda and other illegal acts that infringe upon the legitimate rights and interests of consumers, establishing a stable expectation of discipline violations, giving full play to the role of the 12315 platform in the whole country, further opening up channels for consumers' appeals, strengthening smart supervision, making full use of big data technology to carry out dynamic monitoring of "double 11" activities, and strengthening data analysis and application.

According to the relevant media, the State Administration of Market Supervision recently held a forum on regulating administrative activities of network operations, and interviewed more than 20 electronic business platforms, such as Jingdong, Alibaba, spelt, vip.com, and gathered together, requiring enterprises to strictly abide by the laws and regulations such as the e-commerce law, and earnestly fulfill their statutory responsibilities.