Just after 0 o'clock in November 11th, Tmall's double eleven rush was officially launched.

This year, 2019 Tmall double eleven opened 3 minutes, sales broke 20 billion yuan.

5 minutes and 55 seconds to break 30 billion.

8 minutes and 23 seconds to break 40 billion.

12 minutes and 49 seconds to break 50 billion!

Source: Tmall official

It is understood that in 2009, Tmall held the first double eleven shopping carnival, sales of 50 million yuan; 2010, 936 million yuan, an increase of 1772% over the previous year; 2011, 5 billion 200 million yuan, 2012 19 billion 100 million yuan, 2013 35 billion 19 million yuan, 2014 57 billion 100 million yuan, 91 billion 217 million yuan, 120 billion 700 million 120 billion 700 million yuan, 168 billion 200 million yuan, and 120 billion 700 million yuan.