Recently, a piece of news released by the Ministry of labor and social security said that there was a serious imbalance between supply and demand of art talents, and the rate of asking for talents was 10.08.

That is to say, an artist has 10 posts waiting for him to choose.

The most shortage of art talents is the commercial art workers. Reporters found in the survey that at present, Beijing needs about 5000 artists, and there are more than 2000 commercial and art talents in the market.

Wang Shaohua, the head of Beijing POP Technology Education Promotion Center, said that POP advertisement is the abbreviation of English point of puchas advertisinng, and is plated into the selling point advertisement of purchase point.

At present, the specialty of commercial art is still a blank in China. Therefore, the cultivation of talents in commercial art shows a malformed development, and the talent gap is very large.

POP hand-painted technology, as a branch of commercial art, is even less talented in this respect.

Journalists have also learned about the training of fine arts talents in China, such as Beijing Film Academy, and so far, no school has opened POP hand-painted majors.

Wang Shaohua explained to reporters that the commercial hand painted POP poster is a hand painted artwork. The content is usually a dynamic, interesting product, character or cartoon image, which is pleasing to the eye through pleasing color mixing and comic behavior, language presentation, and memorable, thereby leaving a deep impression on the customers.

Monotonous, rigid, stereotyped signboards can hardly reach the purpose of attracting pedestrians' attention.

Hand painted POP posters are mainly used in tea houses, bars, restaurants and stores that emphasize artistic atmosphere.

Wang Shaohua, a skilled person with a monthly salary of 3000 yuan, said that at present, learning business hand-painted POP posters can not require a certain amount of painting skills, as long as learners like it.

In a professional training school, students can learn the basic drawing principles of commercial hand painted POP poster and become a junior commercial hand painted POP poster painting talent after a month's study.

Reporters learned in the market that at present, a primary level of commercial hand-painted POP posters, their monthly salary is about 1500 yuan.

If you want to be a professional commercial hand painted POP poster planner, you will need at least three months of learning and practice after entry.

As a special commercial hand painted POP poster planner, the income will usually rise, which will be between 2500 yuan and 3000 yuan.

And at present, such as Wal-Mart Store Inc, Carrefour, Huapu, Huate, Huarun, pohmet, Auchan, world department store, Yansha, Shuang an Shang Shang Ti 100 and many other enterprises engaged in commercial hand painted POP poster planning publicity, the monthly income can reach about 7000 yuan.

But such commercial hand painted POP poster planning talents not only have good professional standards, but also correctly understand the culture and marketing ideas of enterprises, and run them into the hand painted POP posters, so as to achieve the goal of increasing sales volume.