Don't pay for the things you see in the mall, go home and choose the Internet.

We can not buy high quality milk powder in the country and go online to pick it up.

Online shopping has made a lot of net shop rich people with its advantages of cheap, square profit and satisfying many novelty needs.

According to the latest data from AI consulting, the total paction scale of domestic C2C in the two quarter was 27 billion 100 million yuan. Han Hongying was one of them. The female police officer made nearly 30 million yuan in annual sales with 1500 yuan of venture capital. The crown shop "Xiu Zi Mei", which she runs, became the ten largest network dealer in the third session of the Internet Commerce Conference.

The size of the Internet business is generally small, but it is really successful online, but 5%. has become the top 10 in the 5% lane, but it is even more difficult.

South Korea's shops have grasped the main points of network operation.

Han Hongying is born in a small town in Zunyi, Guizhou. After graduating from the police school at 21, he became a policeman for 7 years and a deputy director of the 1 year police station.

If there is no family change, she will continue to be a good policeman. In 2002, when her mother died, under the heavy pressure of family, she set foot on the train to the north capital for 1500 yuan and became a "North drift" race.

An accidental opportunity in 2004, Han Hongying bought an underwear on eBay net. When he got the clothes, the trademark on his underwear was deliberately cut off half of it. Because of his career instinct, Han Hongying felt that there was something in it.

Through the logo on the remaining website URLs, Han Hongying quickly searched for a website called ML, just when the website was recruiting franchisees.

Han Hongying finally signed the contract to become the first entity franchisee of the website through negotiation.

The hardship of Han Hongying's business is beyond the imagination of Monroe. He borrowed 120 thousand yuan from friends and relatives, and bought a boutique Monroe underwear store in the mall. The result was a bleak business, less than half a year, 100 thousand yuan in cash, leaving only 30 thousand yuan in stock.

Han Hongying hopes to return the inventory back to the supplier according to the contract.

People throw a sentence: "since it's a network franchisee, you can sell it online!"

Han Hongying, who is in a desperate position, has to bite the teeth and register online shop to deal with the stock underwear at low price.

The 30 thousand pieces of underwear were quickly disposed of.

In addition, Han Hongying's online shop quality and low price, reputation rating system has won a lot of buyers praise, and this is an important cornerstone of the expansion of the online store market.

In May 2004 Han Hongying registered his own online underwear shop, named "Xiu Zi Mei", which means "beautiful woman, gesture and beautiful life".

In fact, such as Han Hongying, such a network seller, in addition to market positioning and customer reputation, purchase channels and commodity costs are also very important. At the beginning of her business, she said that she had experienced a malicious increase in the price of suppliers, which also made her understand that online shops are low profits and easily controlled by middlemen.

Han Hongying made a $10 thousand deposit to become an agent of the underwear manufacturer of an Li Fang. Soon, the agency scope of "show beauty" extended to more than 20 brand underwear manufacturers such as Ordifen, Adam, Ttiumph, Ann Li Fang and man Ni fan.

Han Hongying also built a more than 100 square meter "Xiu Zi Mei" studio in SOHO Hyundai, which spent about 700000 rents and decoration charges, specially designed as a place for product display and planning.

After a lot of efforts, "Xiu Zi Mei" has recruited more than 80 online franchisees and 6 real stores in the whole country. Han Hongying has become the biggest "underwear leader" in the country.

This is a professional training for franchisees. They have compiled systematic information to them. She also plans to invite some excellent designers to design exquisite underwear or fashion for high-end customers, and submit them to manufacturers. In 2008, she launched her own products.

"Business is getting bigger and tired," I said. "Now I have to work sixteen hours and seven hours every day."

After the storm is the rainbow, today's Han Hongying is no longer far away from the successful entrepreneurs. "In 2004, I made a profit of 50 thousand yuan, second years 500 thousand yuan, third years 5 million yuan, this year we expect to achieve 30 million yuan sales."

Han Hongying, now the leader of the show, has nearly 20 people in the team. The reporter met her deputy in a visit, a computer graduate from California Berkeley school who worked in ESPN.

"People who used to be loyal and competent now need professional talents."

Han Hongying said with a smile.

Employment is the foundation of people's livelihood, and Taobao and other network platforms are the best way to solve the problem of group employment.