1, website positioning problem, website positioning vague or lack of positioning of the website, in the process of operation is easy to lose its way, the operation intensity is not in the direction of development, no time to find the direction, eventually exhausted resources and end.

This is an early explanation of the unclear location of the website. But in addition to having a clear website location, it should also refine the location, especially the vertical portal location of the industry. Usually, when the industry chain of some industries is relatively long, the operation is very dangerous when the industry is not mature and the capacity is not yet available. If we can calm down and divide the industry into market segments, we will improve the success rate of the project.

Jason, the author of this article, especially put forward this point when planning the product news network, but because investors insist unilaterally, how the project's final development needs time to be confirmed! 2, website maintenance problems, many websites have absorbed a lot of content in the early planning, but neglected the maintenance ability of individuals (or teams), and finally had to reluctantly cut down the columns. At this time, it will be very likely to affect the early positioning, so that they will gradually lose their way in the later stage.

Some websites can't even wait for the content to be reduced. The team is already very tired. They exhaust their initial enthusiasm and then close the station to dissolve.

(this is an early explanation of website maintenance issues) Jason, director of operations in July, put forward a new view on website maintenance: in July 08, first, we need to reasonably estimate the demand for web site content. The more the better, we must reasonably cooperate with the team strength. According to experience statistics, web site editors can publish about 30 non original articles every day, and each hyperlink packaging needs 30 seconds. The task of packaging for special events and image processing takes 4 minutes, and so on. After that, we work out the required hours according to the number of websites, the number of hyperlinks and the weekly update frequency, so that it is more convenient and reasonable to allocate the work and management of website editing.

Then, according to the resources of the team, we can control the rationality of the increase of the channels and columns. Then, every three months, the statistical editing articles in search engine keyword ranking and background statistics click rate and the number of IP introduced, for some website editing quality low analysis reason and help, reasonable operation data statistics to strengthen team management, here is a set of closed website editing work management part of the content.

3, technology is not a good thing. For a commercial website, it should not have focused on the technology, but the website technology is the backbone of the website. Whether it is server technology or software development technology, any small problem will bring a lot of trouble to the entire website, but it will lose the amount of visits and lose the market opportunity, so that it will be eliminated.

(this is an early explanation of website maintenance). Jason feels that the best proportion of the technicians in the technical team is the 3:1, that is, every three senior technicians are equipped with 1 new novice to ensure that the progress of the development is not affected.

4, promotion has not kept up with the positioning accuracy, maintenance is smooth, technology has passed, this website is basically no problem in operation, but this is not the purpose of building our website. Promotion is an important work at this stage. If we can not send the website to the screen of potential visitors, then all the work we did in the early days was all in vain.

In the promotion of Jason, we believe that website promotion must be targeted and promoted according to the target market and target population of the website. Because the promotion of many websites is very large, but when the intensity of promotion is slowed down, the traffic volume will be drawn down. Obviously traffic is obtained from promotion, but it can not form a sustained growth and inertia growth, because we do not really recommend the website to the target users.

Why do you want to develop the target users? The truth is simple. When you agree with a restaurant or shop, you will naturally recommend it to your friends, which will gradually result in the user's self growth.

Therefore, in the promotion process, we should not only emphasize "quantity" but also "quality".

5, funds are not in place, except for personal websites made in spare time, the construction and operation of general commercial websites need to spend a lot of money. If the funds are not in place, the development plan of the entire website can not be realized at all.

In fact, when we were planning a project, we should consider the scope of the funds and the creativity of the team. Why is it creativity? Because we spend the same money but different people have different effects. We must learn how to make reasonable use of funds. The amount of capital may be clear after the project is launched. This may not be able to change temporarily, but we can grasp the flow of funds.

Tens of thousands of yuan business success, tens of millions of investment finally ended in stone, in the Internet business story frequently appear live examples are everywhere.

究竟何時我們才能理性的運用資金呢?Jason在此莫名感慨!人們常說創(chuàng)業(yè)行為也是一場賭博，我不否定這句話，而我們在賭博過程中更不應(yīng)該把100%的籌碼投入其中，建議30%啟動資源，20%試運營資金，當出現(xiàn)問題時，我們有10%的資金維持項目運營，迅速調(diào)整項目出現(xiàn)的問題，當試運營成功，市場反應(yīng)良好的時候，再將其余的35%資金投入項目發(fā)展中，如果還是失敗的話，就真的是失敗了，商業(yè)戰(zhàn)場上如此現(xiàn)實，沒人會可憐你，有人問還有5%的資金怎么花呢?其他人我不知道，但我的選擇是分給曾經(jīng)在團隊中伴你闖的伙伴，他們曾經(jīng)為你挨盡多少個通宵，為了項目犧牲了多少私人時間，我們應(yīng)該好好的感謝他們!6、目標不可及在建設(shè)一個網(wǎng)站之前，特別是商業(yè)網(wǎng)站，我們通常都有預(yù)期的目標，甚至還有階段性目標，如果在運營的過程中出現(xiàn)問題，導致無法達到預(yù)期的

Phased goals make the development goals of the entire website far fetched. At this time, we should seriously analyze whether there is still a chance to save.

This is an early explanation of the impossible goal. In fact, in the fifth time, it has been said that we must prepare 10% of the adjustment budget for the project, because the problem is certain, but the method is always more than the problem. We have to believe that we have the ability to solve problems, but we need time and cost. So we must have prophetic opinions, but we can not consume the resources of the adjustment period without any delay. We must balance the trade-off between them as soon as possible.

In addition, Jason believes that the target is closely related to the location of the first websites. The location of the detailed website will reduce the cost of accidents in this respect.

萬一出現(xiàn)這方面的問題，我們先不要著急，通常目標未完成接著來的就是資金的問題，我們看網(wǎng)站能否在局部產(chǎn)生短期利益，以獲取短期利益來維持網(wǎng)站繼續(xù)運營的能力，千萬不要動用下階段的預(yù)算，因為下階段的預(yù)算比現(xiàn)階段將更短缺的，逼自己去解決問題，例如放棄部分利益和更多的投資者合作，或者利用人力資源去換取資金，(幫人建站、出租服務(wù)器等)，在沒有更好辦法的時候也要靠這些來維持著，能活著便有機會啊!7、團隊不齊心對于一個團隊來說，前期徹夜工作、共同奮斗是非常常見的情況，真正鬧矛盾的時候，往往是網(wǎng)站出現(xiàn)問題而相互推卸責任，或因為權(quán)利分配而造成分歧的時候，這就是考驗一個網(wǎng)站運營團隊的關(guān)鍵時刻，這里有一個例子：飛翔鳥硬件網(wǎng)，有興趣的朋友至今仍可以在網(wǎng)上搜索到關(guān)于他們的故事。

(this is an early explanation of the team's indifference). Jason also witnessed the dissolution of the problem. Unfortunately, because of that experience, I know better how to avoid such a situation: the job responsibilities and personal rights and interests distribution must be discussed at the company's first computer desk, and the relevant agreements should be signed. The rigorous team needs to be put on the record by a law firm to work together under the condition of ensuring the team's psychological balance, so that such a project can be successful, because the entrepreneurial team is usually indispensable, and everyone shoulders the heavy responsibility. How a person's negative psychology can cause an inestimable impact on the project.

Fear is the way to pick coins in such a way that is not rigorous, it is better than no way, otherwise the team will be in endless discussions, and when the argument is very easy, there is a phenomenon of personal disharmony. A team should attach great importance to communication. Do not rely on tacit understanding. We must believe in deep communication. For example, when I often explain the contents of the page with programmers, I will ask, "do you understand?" "where is the key?" to solve the problem of rights and obligations, it is the problem of team disagreement. We must draw up a set of decision making methods, such as voting, one person's decision and third party's decision.

The problem of 8 and profit model may be ignored by previous authors. Every project needs profit mode. This is a very important link.

If we fail a project, we can create second opportunities. This is a failure, not a human failure. But if you lose your reputation in the short term, you will always leave a bad reputation. It will be a problem for you to survive in the future. If you lose your reputation, you will enter the prison gate. So we should be accountable to every client. We should not make profits by using dirty tricks such as fraud and clash. We can run the website well and provide valuable information or services to users and customers. Jason in

A good example of "7 reasons for the failure of the website operation" was made by Jason in July 20th of 08. The purpose is to attract more people. I hope you can discuss it together to broaden our eyes and absorb more knowledge about website operation.