One day, 22 shops open shop in China, and the fastest way to open stores in home appliance chain enterprises is always reminded of Gome.

Not only is the number of GOME stores the first in the country, but also because Gome once opened 11 new stores a day.

But now this record is broken by Suning.

On the day of May 1, Suning opened 22 new chain stores in Beijing, Shanghai, Guangzhou and Shenzhen.

If we calculate the new 40 stores in April, we will open nearly 60 new stores in the month from April 1st to May 1st.

This figure not only exceeds that of Suning in 2003, but also creates the largest number of home appliance chain stores in a single month.

As soon as May 1st, Nanchang entered Hohhot and other provincial capitals. Suning completed the layout of the national market and accelerated the upgrading of the two tier market.

In the first tier cities such as Beijing, Shanghai, Nanjing, Hangzhou, Guangzhou, Shenzhen and so on, Suning also accelerated the penetration of the same city.

In the Beijing market, the fourteenth stores "golden four seasons" opened in April 30th, while Beijing Suning signed 2 new store agreements, and fifteenth stores will open in a month.

After 15 years of steady development, the national chain development of Suning has entered the stage of mass production in 2005.

We are no longer formulating specific quota for opening stores, but letting go to see how fast we can run. "

Zhang Jindong said.

In the past 15 years, Zhang Jindong has gone through the sea to earn tens of thousands of dollars.

Especially in the first year of the sea, it became a multimillionaire, which seemed to foreshadow its success in the future.

In 1984, Zhang Jindong graduated from the Chinese Department of Nanjing Normal University and entered a district enterprise in Gulou District, Nanjing.

With a keen eye, Zhang Jindong contracted some air conditioning installation projects during his spare time, and won 100 thousand yuan of venture capital.

In 1990, Zhang Jindong resigned from the sea in astonishment and set up a small company specializing in air conditioning wholesale.

At that time, air conditioners belonged to luxury goods, and profits could be profiteering.

According to relevant news: Zhang Jindong seized the opportunity to go to the sea for the first year to achieve 60 million yuan.

He still remember today, when a business trip to Shenzhen in 1991, one of the suppliers told him, "now millionaires are not rare, Shenzhen has a millionaire."

After listening to this, Zhang Jindong just drank two glasses of wine in silence, but in his heart he was stealing fun: I also made 10 million.

Zhang Jindong was only 28 years old this year.

In the eyes of Nanjing's big state-owned stores, Suning was undoubtedly "alien".

And Zhang Jindong has obvious advantages in terms of service and price, causing more dissatisfaction among shopping malls.

In 1993, the "eight shopping malls" jointly launched air conditioning war to Suning.

"At that time, we opened a product agency in the two door building. It was like a happy event at home. I invited all the leaders of the eight shopping malls.

Unexpectedly, when I came to the stage to speak, eight general manager of the mall left the meeting. After the meeting, they announced that the eight will unify the purchase and unified price reduction. If any air-conditioning manufacturer supplies Suning, they will totally block the brand.

However, Suning did not get knocked down, but became famous in World War II.

Zhang Jindong still has no pride in his memory.

This business war is the first price war in the seller's market of China's household electrical appliance industry, and it is also a severe collision between the planned economy and the market economy.

However, Suning finally became the winner of the war: with the advantage of parity, sales of air conditioners reached 300 million yuan in that year, and became the largest distributor of air conditioners in China.

This boss, Suning was 12 years.

Similarly, 6 years later, when Gome stepped out of Beijing to start a nationwide chain, it was also blocked by the "ten big stores" at the first stop in Tianjin.

The battle ended in the failure of the big market.

After 1995, China's household electrical appliance market appeared oversupply, and many manufacturers directly penetrated the retail market after 40 million.

To this end, Zhang Jindong gradually reduced wholesale business, began to build self built retail terminal, seller electricity also gradually increased from single air conditioning to comprehensive electrical appliances.

In 1996, Suning entered the Yangzhou market, marking its beginning to go out of Nanjing to explore the way of home appliance chain.

2000 is a turning point for Suning Appliance.

According to the relevant news: this year, Suning stopped opening a single air-conditioned store, and completely pformed the large-scale comprehensive electrical appliance store, and chanted the slogan of "chain store opening 3 years to set up 1500 stores nationwide".

Suning Nanjing Xinjiekou store, which was put into operation that year, became the symbol of Suning pformation.

Nanjing Xinjiekou store is located in Suning electrical building, which is located in the Nanjing business center of the largest business circle in Xinjiekou. It belongs to the "golden building".

At the beginning of the completion of the building, Zhang Jindong was advised to rent the building and earn at least 30 million yuan a year, but Zhang Jindong insisted firmly that "even if he loses 40 million, Suning should also make an appliance store."

Results in 2000, Suning invested 20 million yuan for the store.

However, Suning entered a new industry and built a team.

Without the decision of that year, there would be no Suning today.

Today, time has proved Zhang Jindong's right choice. Suning's national chain system is also expanding rapidly: it opened a store on average 40 days in 2001, opened a store on average 20 days in 2002, opened a store on average 7 days in 2003, opened a new store on average 5 days in 2004, and in the first 4 months of this year, Suning averages 2 days to open a store.

Zhang Jindong, who was originally prepared to lose 40 million yuan to open the Xinjiekou store in Nanjing, has now become the first national household appliance sales, with a sales volume of 1 billion yuan a year.

In 2000, when we proposed to open 1500 stores in the whole country, the industry was rather skepticism.

It was very stressful at the time, but looking back now, the plan will finally come true.

Zhang Jindong's voice was full of firmness.

According to the analysis of the New Fortune 500 rich list, the rich people in the retail industry are the fastest growing group of Chinese wealth in the past year. The wealth per capita of the retail industry has increased by 308%, of which Zhang Jindong is a model: because of the listing of Suning Appliance in 2004, Zhang Jindong's personal wealth increased by 517%.

In fact, Zhang Jindong has been preparing for Suning for 5 years.

In July 21, 2004, Suning Appliance officially traded in the SME Board of Shenzhen Stock Exchange.

On the same day, the opening price of 29.88 yuan opened at a high price, and the share price climbed all the way to 100.24% yuan in the afternoon closing at 32.70 yuan per share, and became the first high priced stock in Shanghai and Shenzhen two cities at one fell swoop.

Zhang Jindong earned more than 1 billion 200 million yuan a night.

After that, Suning has always been the first high priced stock in China's stock market. Its share price has reached a record high of 70 yuan, and it is still at a high level of 66.75 yuan.

Zhang Jindong's fortune has also risen rapidly. From the beginning of the listing, 1 billion 200 million yuan has skyrocketed to 2 billion 200 million yuan now.

In addition, Zhang's assets are more than 2 billion 500 million yuan.

In the 1989-1999 years and 10 years, the stock price of http://xxj.org.cN/, the largest appliance chain store in the United States, has doubled 100 times.

WAL-MART, a global retail giant, also doubled its share price between 80s and 90s of the last century.

At present, there are less than 1000 home appliance chain enterprises in the United States, and the top three electric appliances chains led by best buy have controlled 80% of the market share.

There are more than 3.2 domestic appliance circulation enterprises, and the market share of home appliance chain enterprises is only 6%. The capital market and the retail market clearly set a double imagination for Zhang Jindong.

Although "objectively speaking, the annual sales of more than 20 billion yuan, Suning has been a medium-sized enterprise, but with the scale of my mind, Suning is still a small business."

Zhang Jindong's eyes seemed distant and meaningful when he said this.