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Big Business In Small Products

2007/6/11 0:00:00 13

Weng Lianhui worked in marketing for a large company for many years. When he obtained his master's degree in the Department of international finance of East China Normal University, he chose his career as a starting point to make everyone familiar with him dumbfounded -- open a wonton snack bar.

In the face of bewilderment, ridicule, incomprehension and even accusation, the Weng Hui Hui just smiled and did not make a single explanation.

Soon, he set up his own business, Shanghai Shi Hao Restaurant Management Co., Ltd.

With the implementation of a set of operational strategies, such as brand creation, chain building and Guang Na Yin, the company's "auspicious" brand wonton quickly came to the fore.

What is even more surprising is that in one year alone, he opened 50 chain stores, and the output value exceeded 20 million yuan.

"Don't look down on a small button, it can also help you get a brilliant podium."

This is the exclamation of a world-class fashion designer at a prize presentation conference.

It is true that in many small, seemingly unremarkable small businesses, there are enormous business opportunities.

Whether it's ravioli or buttons are just familiar little things around us. Their initial business doesn't seem to be very strange, but why can they make a sudden rise and easily earn a lot of money?

The answer is simple: the eagle will not embrace the vast sky just staring at a sparrow in front of him.

Only those who can see the big trend and the great realm from a trivial matter can succeed from the commonplace.

Never forget: the stone you hold is probably rich in gold. What you need is to find a way to extract it.

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