Jianwei, a friend, opened a bookstore in a university community. He opened business for more than a year. He worked in good faith, small profits but quick turnover. He also organized a series of reading activities with the school, which made the business of bookstores more and more prosperous.

Before Jianwei Jianwei opened a bookstore, there were three bookstores in the university community. Because of his business, the other three bookstores were hit. Later, the turnover of the three bookstores was not as high as that of his family.

He became the bookstore boss in this community. At that time, many friends and relatives suggested that he should take some competitive actions such as "selling price", "losing money and selling", and simply squeezed three other bookstores, so that you could not monopolize the market.

However, it is surprising that Jianwei not only failed to exclude his competitors, but also helped three bookstores to plan some marketing activities. For a bookstore which was on the verge of collapse, he also offered to lend his working capital and try to keep him going on.

He said, "colleagues are friends," and it is very hard for him to act as a "dear family".

I also exchanged this question with him.

Jian Wei said, you do not understand the business secret, I am maintaining the "ecological balance" of this community book market.

What, business also has ecological balance?

This statement even confused me.

He said that in the business world, as well as animals and biologists, some "natural enemies" will be more conducive to business.

One is to create a shopping environment that allows customers to compare and choose the best. By comparison, the students know that my bookstore service is good, the variety is excellent, and the price is reasonable. If only I have a bookstore, students will not think the price is lower if they have no comparison. If they go to the book wholesale market to "goods three", then my business will be over.

There is another important reason why I want to keep this bookstore saturated and prevent more and stronger opponents from coming in.

If I had to crush all three other houses, only a bookstore in my neighborhood would be able to rush to the gold rush to get a better opponent than me.

Therefore, in order to maintain the current "ecological balance" of this business, I must continue to cultivate my opponent.

It's very reasonable for a friend to say that you can't earn all your money in business, so don't always try to crush your opponent. As long as you win in business, having several competitors and keeping the "ecological balance" of business will help you to manage your business. You always want to kill your opponent, and you will probably end up losing your money, learning to cultivate your opponent, making your opponent earn a small sum of money.