After graduating from Hebei Medical University, the hospital staff was full, and my plan to become a doctor was shattered.

"Always make money and live.

The most important thing is to be an individual.

You can't be rich without believing! "

When I was full of enthusiasm, my passion for starting a business was very high.

After a few years, I think, fortunately, I did not enter the hospital, otherwise I would lose the happiness, experience and wealth of starting a business.

Over the past few years, I have sold clothes, toys, flowers, books, digital products, and so on, involving several industries, but the real thing that made me earn the first pot of gold is the ultra-thin Walkman, CD and MP3 distributed over the past two years.

Two years ago, when the young people in the street were listening to a slim Walkman, they found that it was a product worth investing in.

So, with the money I used to sell for other products, I made one hundred ultra-thin walkmen from a southern company that made walkmen. The price of the walkman was 430 yuan, and I sold 568 yuan. I hope lucky numbers can bring me good luck.

At that time, the price of the walkman in the market was over 600 yuan. I think I should sell this price very well.

In the first few days, it was easy to sell dozens of units.

Just when I was happy, there appeared many products in the market below 500 yuan, and my price advantage was gone at once. Of course, no one bought my product, and there were many misfortunes, and dozens of people sold, because of quality problems, people came to repair every day.

I can't look at tens of thousands of dollars and lose all of them. After I was anxious, I calmly analyzed the reasons for this investment failure: 1. did not find a real low price product, and the price advantage could not be maintained.

2. product quality is not guaranteed.

The first purchase of 3. is too much, resulting in product backlog and capital can not be quickly returned.

I have worked out a solution for the above reasons: 1. quickly launched the backlog of products, not seeking money, but only to recover the funds as soon as possible.

2. ultra-thin Walkman market is still very large, so choose a company that has an absolute advantage in price and a quality guarantee company.

In order to sell the product as soon as possible, I found two friends to help. Instead of sitting around waiting for customers to come to the door, I took the initiative and chose a university. I set up a table at the university gate and shouted: "a walkman sale, 300 yuan a!"

It is really effective, and the students who come in and come in are coming up at once, for the sake of "300 yuan".

So, they took money immediately, paid money to their classmates, and ran to the bank to withdraw money.

I loudly told them: "no after-sales service!"

Guess what they say?

"We repair ourselves if we are bad."

These kids are crazy!

The first problem was solved. It took less than an hour to sell more than 60 units, and recovered twenty thousand yuan. Although many of them were accompanied, there was finally a comeback of capital.

Following up, I visited a large number of manufacturers that produce walkmen, and let me find a secret: every big company, advertising companies that set up their own brands, although their quality is no problem, but the cost is high and the price is naturally high. The price of small companies is cheap, and some of them are cheaper than you can imagine, but the quality is really unimaginable. It is said that the movement is all old, and such products can only bring trouble to themselves, nor can they be chosen; the real good quality and cheap products are those that make OEM products for big Brand Company, and have the ability to make quality products, and the products of their own brands, because they are not famous, the prices are very cheap. Tight

When I feel this rule, I immediately contact with these OEM companies, hoping to act as their agents, but strangely, they are not interested in my enthusiasm at all.

After consulting, I know that these companies are mainly OEM, and their brands are very few. If they are made, they will be snatched away by a good dealer.

How can I get such a batch of products that can definitely make me earn money?

That time really gave me a lot of white hair.

Can not give up, others can get a relationship, I can not think in all aspects of ways to find relationships?

The opportunity finally caught me!

At a friend's party, a new friend said that he had a classmate who was a department manager of a company in my choice.

When I heard the news, I was so excited that I chatted with my friend until 3 in the middle of the night.

That day, after 5 of us drank 43 bottles of beer, my friend and I went down to Shenzhen. Under his introduction, I met his classmates, drank and dine for a few times.

I managed to get 50 super slim Walkman with high quality, and the price was less than 300 yuan, and how much I wanted to get in the future, as long as they had, try to satisfy me.

After I returned to Shijiazhuang, I quickly worked out a sales strategy to prepare for a brilliant campaign.

At this time, the scene of the last sale at the university gate appeared in my mind.

When the price is low, it will be set at 380 yuan (another price at that time).

After delineating several universities, my helper and I set off.

It was imaginable that it was a mad fight again, and the 50 of them were gone for a while.

Fortunately, the second shipment was sent three days later to allow the sale to continue.

After several batches of goods, I have more funds and can buy in large quantities. I can also sell several points at the same time.

At that time, I was no longer limited to several universities. I started to attack all places where people had a lot of traffic, such as supermarkets, squares, night markets and so on.

After trying this way, I found that this method is one hundred times better than the expensive counter sale in Electronic City, so I resolutely retired the electronic city's business place, rented a house in the office, registered a company, specially sold the electronic products in this way.

Any product has its product cycle. When it is in recession, it must find its substitutes as soon as possible so as to keep our profits from declining.

After the super thin Walkman, the CD player got hot.

So I dropped all the Walkman and changed the CD player, and also according to the idea of the Walkman's purchase and the way of sales, CD became a driving point of my career, which made me make a fortune.

But the decline of the CD player seems to be faster. Now a smaller volume and larger capacity, especially for music players who can download songs and do not buy music, MP3 is more suitable for modern consumption.

I sell what I sell.

Therefore, it is easy to find a manufacturer of OEM. This time it is easy. There are many people in this circle. With the introduction of a friend, I signed a supply agreement with a very satisfied Shenzhen manufacturer and got enough products to earn money in my way.

The MP3 is now in the market. It has a good product of about 500 yuan, and there are 200 yuan or no after-sales service.

I priced it at 260 yuan, which has a full range of replacement service, warranty and other after-sales service, and the price is half lower than those of the big brand MP3, which can arouse the desire of the vast majority of consumers.

I didn't let me down. This MP3 is better than the two products sold before. Panic buying often happens, and I put them on sale in some school shops, gift shops and so on, and bring me some steady income.

With so much talk, I would like to sum up my experience. I hope it will be useful to all of you: 1. products should choose the popular ones, whether they are digital products or others.

The price of 2. products is less than half of the average price of similar products in the market, so that there can be capital for price war.

The quality of 3. products must be guaranteed. Selling inferior products is only asking for trouble.

4. should be flexible in sales way, take the initiative to attack and adopt a low overhead way to ensure maximum profits.

5. do short line products, do not act as a company's agent, be good at it.

6. do not give up when faced with difficulties. If you think about it, there are always ways to solve it.

For example: sometimes we do not sell at the school gate or on the street. We look for some shops in the school or some shops on the street to cooperate with them. Actually, this way is better.

7. should be confident in ourselves and do what we see, so as to avoid losing opportunities.

I hope my experience can inspire some friends who are in the confusion of starting a business.

If there are two or three thousand yuan venture capital fund (which is not enough for them to partner in partnership), some popular digital products will be sold well.

Responsible editor: vivi