I used to do a biological experiment before reading: put a frog in a container filled with water, and keep the temperature at room temperature, and the frog will swim freely in the container.

In the boiling water, frog quickly detected the bad situation and jumped out of the container before being scalded.

The frog is put in warm water, and a gas stove is placed under the container, which is dried slowly, and the frog is swimming in the water.

As the water temperature slowly rises, its senses also become dull and its reaction capacity diminish.

When the frog finally found that the environment became very frightening, and he was quickly burned to death, it had no physical strength to escape.

In the late 50s of last century, American car manufacturers had such failure cases.

At that time, in the eyes of Detroit's automobile manufacturers, foreign car buyers were just the elite university students who loved to show themselves.

As a result, the United States is still behind closed doors, ignoring the design, manufacturing quality and attractiveness of foreign cars.

At this time, the competitors, through their own innovation, launched a new situation in the automotive industry.

For this reason, Detroit lost the throne of the automobile industry and lost forty thousand jobs directly or indirectly.

In fact, the fate of the American automobile industry has nothing to do with frog two.

In the process of entrepreneurship, many people will encounter the same opportunity as frog.

Many people are walking on the road of failure when they start their business, which usually reflects that they do not know the changes in their surroundings.

The failure of enterprises is not caused by sudden changes, but rather by accumulation of seemingly unrelated events.

And the establishment of a sense of crisis will always remind us of the changes around us, and find out our shortcomings early and correct them.