Internet marketing is often regarded as a new weapon for the success of small and medium-sized enterprises, and it can play a role of 42 pounds when applied properly.

This is indeed a fact, but a fact of the past and the present.

What trends will there be in the future?

Network marketing no longer has the right size for enterprises, it is the best weapon to provide the best products and services.

Why?

Because the network goes from Web1.0 to Web2.0 and possibly webN.0.

I. the age of Web1.0

With the advent of new Internet media, small and medium-sized enterprises that cannot afford television, radio and newspapers have the opportunity to spread themselves through relatively inexpensive networks.

Dare to take the lead in the world + the low cost of new media's initial cost + the rapid development of Internet media = spend money to spread.

In the era of information asymmetry, the audience is always passive and weak, and the value of communication has been maximized.

Two, Web2.0 era

With the understanding of the Internet, it is no longer a minority that values the value of the Internet media, nor is it the value of medium and small media.

Everyone wanted to get a slice of it and rushed in.

The advantages of the first world are gone, and the initial cost is low.

Who will be the ultimate winner?

Big business?

Dare to invest money in Internet advertising?

None of them is a company that really achieves the ultimate goal of basic products and basic services.

Why do you say that?

The trend of network development stems from Web2.0 and even webN.0.

The trend of Web2.0 is simply communication, equality and interaction. What does it mean for an enterprise?

It means that the media is no longer unidirectional. Information is no longer simple. It is a one-way pmission from a strong enterprise to customers. The asymmetrical advantage of traditional media gradually weakens, because every customer on the network is the media itself.

Blog, community, forum and so on are the carrier platforms of customer media.

Under such circumstances, the quality of enterprise products and services will be fully exposed to users' experience and evaluation words. The result is that potential customers can fully grasp the real situation of enterprises through web search.

Therefore, enterprises that truly provide excellent products and services will finally win.

By understanding these, we can understand the emerging nature of blog marketing, and understand why Alibaba's brightening team can successfully provide blog marketing services for enterprises.