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Double Star Footwear Industry Risks Expanding

2008/12/12 0:00:00 68

The workers are skilled in operating machinery on the production line, with neat positions and no noise, and the melodious music comes from the workshop.

Reporters in December 8th

Double star footwear industry

When interviewed in the industrial park, we see that as an important labor-intensive enterprise in Qingdao, the two star group is sweeping the globe.

financial crisis

Against this background, despite the test, the whole production is orderly.

At the same time, reporters also learned that at present, the sales market of double star celebrities is not affected.

financial crisis

Recently, 500th chain stores in the region under the double star logistics platform in Qingdao have been opened in Jimo peace three district. The first day sales are up to 4 yuan.

In addition, the double star chain store has basically completed the upgrading and pformation. It has formed a business model of "middle products, high quality market and popular products". It has achieved the strategic goal of "true brand, good commodity, real sale" and "high-end, tree like, brand selling" proposed by Wang Hai, President of the double star group.

seek

Adverse market expansion

"The business area is 216 square meters, the gate width is 32 meters, and the sales volume has reached 4 million yuan on the opening day, and sales volume has reached more than 10 million yuan in two days."

Double star logistics platform responsible person 8, said, Jimo peace three District store is also double star Qingdao jurisdiction 500th chain stores.

On the 10 day of the reporter's data real-time, double star has opened 509th chain stores in the jurisdiction of Qingdao, and it is less than half a month before and after. This is in sharp contrast to the current situation that many enterprises are shutting down production and reducing production.

As for the new store's opening up, the responsible person of Qingdao logistics platform gives two explanations: "first, we firmly believe that when the crisis is bigger, people should wear shoes. Second, we think that in crisis, the machine is bigger than the danger."

Meanwhile,

Double star footwear industry

Chain stores are also starting to try to rush into the market.

Double star footwear industry

A three level network management system has been implemented, of which the third level network is to divide the chains into several areas, and then select a responsible person.

這位負(fù)責(zé)人要定期組織大家開(kāi)會(huì)，開(kāi)會(huì)的內(nèi)容既有學(xué)習(xí)雙星企業(yè)文化等“務(wù)虛”的內(nèi)容，也有研究怎樣一起進(jìn)行廣告宣傳等實(shí)際問(wèn)題。雙星膠南片區(qū)連鎖店負(fù)責(zé)人表示，這種抱團(tuán)闖市場(chǎng)的模式，可使自己人不打內(nèi)耗戰(zhàn)，擰成一股繩，團(tuán)結(jié)一致，提高雙星品牌在本區(qū)域的競(jìng)爭(zhēng)力。

No layoffs due to crisis

"Skilled workers earn 2000 yuan a month, and the workforce is very stable at present, and no one has been dismissed because of the financial crisis."

footwear industry

The director of production at the Industrial Park said.

At the scene, the reporter saw that in many shoemaking positions, technical workers were advised to improve the technology of their jobs. Workers could also watch TV and surf the Internet in the evening, living in the newly built dormitories and enjoying the treatment of college students.

Recently, many workers have moved into the newly built six storey dormitory buildings, which are equipped not only with bathrooms but also with floor heating.

For the sake of safety and convenience, the double star has opened a charging area specially in the gatehouse. The workers only need to hand the cell phone battery to the doorman when they go to work. The doorman is responsible for charging, and the workers can take the battery away from work.

In addition, Binxing also set up a barber shop in the park to facilitate workers to solve life needs in the park.

"I have worked in the double star for six or seven years, and I feel that leadership is considerate to us."

One worker said that his wedding was reportedly held in the industrial park.

Editor: vivi