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"Ancient Wood Sunset Sheep" Trademark Ownership Difficult

2008/12/12 0:00:00 45

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Speaking of "ancient wood and sunset sheep", consumers in Hangzhou are no stranger to it. But the native brand has suddenly lost its "mother's home" at the age of 11.

In December 2nd, the market Herald reporter visited the China Trademark network and found that the 2501 category of "ancient wood and sunset" Chinese and Pinyin trademark was applied for registration in May 8, 2008 in Ningbo Jiangdong Zhongxing Auto repair market Chen Yun auto repair shop.

Just 12 years of operation of the brand, "Hangzhou Ming Liang Fashion Co., Ltd.", on the registration page, it shows "no renewal, pfer".

　　據(jù)了解，2501類涉及襯衫、西服、內(nèi)衣、褲子、裙子、大衣、風(fēng)衣、毛衣、衣物等服裝。熟知“古木夕羊”品牌的消費者知道，該品牌做的就是服裝。難道寧波這家公司就是杭州明朗時裝有限公司的商標(biāo)轉(zhuǎn)讓對象嗎？導(dǎo)報記者聯(lián)系了寧波這家企業(yè)的相關(guān)負(fù)責(zé)人沈耀慶，他表示，目前的確正在申請注冊“古木夕羊”2501及2513類的中文以及拼音商標(biāo)，但商標(biāo)的轉(zhuǎn)讓對象卻并非杭州明朗時裝有限公司。

"I registered this trademark in order to cooperate with people in running clothes."

Shen Yaoqing explained.

It turns out that he accidentally discovered that Ming Liang's deadline for exclusive use of the Chinese trademark of "ancient wood and sunset sheep" was not continued in September 13, 2007, and Shen Yaoqing immediately applied for it.

因為汽車維修店沒有經(jīng)營服裝的資格，他又于8月4日申請將商標(biāo)轉(zhuǎn)讓給桐鄉(xiāng)的個體商店，而現(xiàn)在他已經(jīng)拿到了國家工商行政管理總局商標(biāo)局發(fā)出的注冊受理證。“是否擔(dān)心會被人認(rèn)為是搶注行為？”面對記者的疑問，沈耀慶坦言，他已考慮到了這點，也曾與明朗時裝聯(lián)系，但對方?jīng)]有任何回應(yīng)。既然如此，他可能會與朋友在明年春節(jié)后合伙經(jīng)營服裝。

So, how do we see this fashion as the founder of "ancient wooden sunset sheep" brand?

After all, the production and operation of clothing without the exclusive right to trademark is equivalent to the loss of autonomy and the impact on business activities.

Subsequently, the reporter contacted the Hangzhou Ming Liang Fashion Co., Ltd., a female staff member of the sales department who did not want to be named.

Speaking of trademark ownership, the staff emphasized several times that the other party was "impossible to apply for success", and "ancient wood and sunset" trademark had been used for more than 10 years, so there is no need nor fear of such rush action.

Even if you are in a lawsuit, the other side will not win. It will not have any effect on the bright fashion.

From the data displayed on China Trademark online, it is clear that fashion has already realized the importance of brand protection to a certain extent, because the company has registered various kinds of "ancient wood sunset sheep", "OTT", "GIVE ME XY" and "OTTSTYLELABEL" on the basis of its original brand.

However, the 2501 category of "clothing" did not know why it was not renewed.

In this regard, Lan Changshun, a brand consultant of this newspaper, believes that even though the fashion conscious of fashion brands has been conscious of brand protection, it has made mistakes in the renewal of trademarks.

Because once others registered successfully on the 2501 category of "ancient wood and evening sheep" trademark, the continued use of the trademark in the clothing category by Ming fashion would constitute trademark infringement.

　　此外，也不排除沈耀慶存在搶注嫌疑。據(jù)明朗時裝公司網(wǎng)站上介紹，“古木夕羊”取自四個朋友的名字，也代表了他們的約定，具有獨創(chuàng)性。同時，藍(lán)昌順認(rèn)為明朗時裝如果因為“未續(xù)展”而失去了服裝類商標(biāo)的專用權(quán)非?？上В吘乖撈放剖褂脮r間較長有了一定的市場基礎(chǔ)，而老字號、知名品牌等評選，也與注冊年限有關(guān)。古木夕羊”中文商標(biāo)和拼音究竟花落誰家，能否再次回到“娘家”，本報還將繼續(xù)關(guān)注。

Editor: vivi