The US Polo Association has allied its brand to Quanzhou. Following the NBA and the FA, another foreign institutional influence has been introduced into the domestic market.

The momentum of Quanzhou's private sector in seeking international cooperation is increasing.

    合作模式：

    “7+5”授權(quán)銷售制

W company, which has many years of experience in foreign brands, has been acting as a foreign brand such as "Altman", "rogue rabbit" and "cartel crocodile". The United States Polo Association has a longer term of cooperation. The company and the United States jointly promote the cooperation mode of polo tournament culture, which has brought great inspiration to the agency management of domestic manufacturers.

Like some other enterprises in Quanzhou, the way to cooperate with foreign brands is that W's previous cooperation with foreign brands is also based on brand agency system and brand authorized sales system with a period of 3 years or 5 years.

      “我們這次與美國(guó)馬球協(xié)會(huì)的合作是‘7+5’的12年合作模式，即首期7年的合作加之后5年的優(yōu)先權(quán)。”W公司總經(jīng)理林維盛說(shuō)，美國(guó)方面并沒(méi)有太高的市場(chǎng)目標(biāo)要求，而是看重前期的市場(chǎng)基礎(chǔ)打造，授權(quán)費(fèi)用采用逐年遞增的方式，前期的代理費(fèi)用不會(huì)太高。

According to the introduction, the products under the unified management of the US Polo Association involve men's clothing, women's clothing, leather goods, travelling bags and so on. Different products are authorized by different objects and policies.

The relevant promotion activities of the US Polo Association and Quanzhou enterprises, whether they involve shoes and clothing series or leather goods and travel bag series, whether on the mainland or in other parts of the world, will blend with each other and promote the growth of every member in the brand family under the same image theme.

"All polo events promotion resources can be shared.

      市場(chǎng)效應(yīng)：

      催生商務(wù)運(yùn)動(dòng)概念

In order to stagger the competitive market of professional sports and find out the space of differentiated competition, W has proposed a new concept of business movement through cooperation with the US Polo Association.

For the positioning of the business movement, Lin Wei Sheng explained: "at present, the domestic sporting goods market, besides the international brands such as NIKE and ADIDAS, also has many good local brands such as Lining, Anta, XTEP and so on. The competition is fierce.

      他表示，馬球運(yùn)動(dòng)與生俱來(lái)的王者風(fēng)范和貴族氣息，以及其所代表的一種比較高雅和奢侈的生活方式，與商務(wù)運(yùn)動(dòng)的定位正好不謀而合。“我們只需在美國(guó)馬球協(xié)會(huì)的運(yùn)作指導(dǎo)下，根據(jù)馬球賽事文化的發(fā)展，制定出符合馬球內(nèi)涵要求的產(chǎn)品。”他說(shuō)。

According to the introduction, the products of W and the American Polo Association will be mainly based on business sports leisure, outdoor sports and leisure activities, life leisure series and business fitness activities, and match with retro casual shoes, casual shoes and casual running shoes.

It is learned that the Polo Association will provide a lot of design and research experience.

      專家看法：

      嫁接國(guó)際優(yōu)勢(shì)資源

In view of the phenomenon that many enterprises are acting foreign brands, Hong Jie, executive director of the Standing Committee of the China Marketing Association, believes that the Quanzhou shoe enterprises' agency of foreign brands is an important way to graft resources.

"At present, most of the local sports shoes brands in Quanzhou are in the middle and low end. Integrating foreign brand resources can make the product lines run by enterprises run high, medium and low."

      □相關(guān)鏈接：

The US Polo Association is the only formal organization in the us to supervise polo. At the same time, after many years of brand operation, its brand "POLO" has gradually become the most pure and most International Polo brand in the polo sport business.

In the latest release of the "fourth most popular men's favorite" brand list in the United States, the brand ranks among the top 44, ranking more than 100 years ago in the world's more than 100 most popular international brands such as GUCCI and HUGOBOSS.

Editor in chief: Xu Qiyun