Lining: It Will Be The Biggest Winner Of The Opening Ceremony Of The Beijing Olympic Games.
In the sixth World Cup Gymnastics Competition in 1982, Lining alone won 6 of the 7 gold medals of men, creating the myth of World Gymnastics history.
In 1984, during the 23 Losangeles Olympic Games, Lining won 3 gold, 2 silver and 1 bronze, nearly 1/5 of the total number of medals of the Chinese delegation. He also became the athlete who won the most medals in the Olympic Games.
In 1986, he won the Seventh World Cup Gymnastics Competition, three men's individual all-around, floor exercise and pommel horse championship.
Lining, the gymnast prince, entered gymnastics school in 1970 and retired from Gymnastics in 1988. During his 18 years' sports career in Lining, he won 106 gold medals in major gymnastic competitions at home and abroad, including 92 national championships and 14 World Championships. The International Gymnastics Federation named Lining parallel bars, pommel horse Lining, Lining 1 and Lining 2 with his actions.
In 1999, he was named the "best player in the twentieth Century" by the world's most authoritative sports news organization, the international sports journalists association. It represented 25 sports stars, including Bailey, the king of basketball, and the flying man Jordan, and became the only person in China who has such a special honor.
Once the "Prince of gymnastics", the giant of today's business sea, he is the pride of Chinese sports circles. As an athlete, he is a world champion and Olympic champion. As an entrepreneur, he founded a famous brand in China, which has set up a banner for Chinese products and has become the first brand of Chinese sporting goods.
According to the current situation, Lining's probability of being the Olympic torch bearer is over 99%. Historical figures such as Xu Haifeng and Wang Yifu are excluded to a certain extent. Lining's lighting of the Olympic flame is a great opportunity for the global promotion of Lining's brand. This is a historic event for Lining's brand to further internationalize and compete with ADI and Nike. According to personal view, Lining's lighting of the torch is of the following importance to the value of Lining brand:
第一、迅速提升“李寧”的全球知名度。奧運(yùn)會(huì)開幕式無疑是8月8日世界的關(guān)注的焦點(diǎn)，而且在隨后的一段時(shí)間，點(diǎn)燃奧運(yùn)生活的鏡頭會(huì)被世界各大媒體高頻次地傳播。因此隨著李寧點(diǎn)亮奧運(yùn)圣火，關(guān)于李寧個(gè)人背景必然在全球范圍內(nèi)廣泛傳播，這也必然不能不提到“李寧”這個(gè)中國領(lǐng)導(dǎo)運(yùn)動(dòng)品牌。
第二、有效“游擊”阿迪的奧運(yùn)營銷。阿迪耗資10億，對(duì)北京奧運(yùn)營銷做足了努力，留給李寧的機(jī)會(huì)不多。李寧通過CCTV這個(gè)缺口，開始游擊奧運(yùn)營銷，如果是李寧點(diǎn)燃圣火，那么李寧也絕對(duì)做好了CCTV的公關(guān)工作，我們相信身著李寧裝備的cctv體育報(bào)道工作者絕對(duì)不會(huì)吝嗇他們的鏡頭、他們的話語。(自2007年1月1日起至2008年12月31日止，體育頻道所有主持人及出鏡記者都將穿著李寧公司提供的產(chǎn)品。)
第三、李寧本土體育用品第一品牌的地位進(jìn)一步鞏固。據(jù)有關(guān)消息，2007年安踏的globrand.com銷售終端數(shù)量超過李寧，安踏的快速成長對(duì)李寧的領(lǐng)導(dǎo)地位開始構(gòu)成一定的威脅。但是品牌歷史和品牌故事是品牌價(jià)值的一個(gè)重要維度，通過李寧點(diǎn)燃奧運(yùn)生活，李寧globrand.com的品牌故事必然再一次成為媒體和公眾關(guān)注的焦點(diǎn)。安踏比李寧起步晚將近10年，在品牌故事和品牌內(nèi)涵方面，安踏還是一個(gè)草根。
Fourth, Lining promoted from the famous local sports brand to the world-famous sports brand. In recent years, Lining has begun the process of internationalization. The 1988 Olympic Games in Seoul allowed Samsung and other Korean brands to go to the world. The 2008 Olympic Games are likely to bring China's Lining to the world. Lenovo, Haier and other brands because of the high level of technology, and high-tech field is not a strong field of China at present. China's biggest advantage is that labor resources are abundant, manufacturing industry is developed, and the sporting goods industry is precisely labor-intensive manufacturing industry, so it has a unique advantage for Chinese enterprises.
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