Sales have become the "bottleneck" of many enterprises and marketers. Excellent salesmen can win the reputation and reputation of the enterprises and win the reputation of excellent salesmen.

      一般都是“三力”搞定銷售:

      一是有很強(qiáng)的影響力，如良好的演講能力與產(chǎn)品演示技能、善于傾聽客戶的想法，與潛在客戶、客戶等進(jìn)行有效地溝通，通過說服、勸勉等對客戶施加影響，來拿到白紙黑字的定單，從而實(shí)現(xiàn)自己的目標(biāo)與理想；

      二是人脈力，人脈即財(cái)脈，優(yōu)秀的銷售人員能夠通過培育人脈、經(jīng)營人脈來促進(jìn)產(chǎn)品的銷售；

      三是學(xué)習(xí)力，學(xué)習(xí)力是一種個(gè)人的競爭能力，通過不斷的學(xué)習(xí)、不同形式的學(xué)習(xí)來增強(qiáng)對產(chǎn)品和消費(fèi)者的了解，從而更好地進(jìn)行產(chǎn)品的銷售。

      一、學(xué)習(xí)力：銷售的基礎(chǔ)

Salesperson should be a learning person. His learning contents and categories mainly include knowledge of products, knowledge of sales skills, aspects of etiquette, inspirational aspects, contents of thinking, and so on, because there are always ways to succeed. At the same time, through different forms of learning, such as classroom teaching method, group discussion method, role playing method, recording and dialogue method, case method, discussion method, business strategy method, self-study method, individual tutoring method, outdoor expansion method, situational training method and brainstorming method, etc., cultivate thinking innovation, because the way of thinking decides the way out, through continuous learning, keep pace with the times, and continuously improve personal sales ability through learning.

      二、影響力：銷售的原動(dòng)力

The so-called influence is the salesperson's ability to influence and change the customers' psychology and behavior in their interactions with customers.

Because non power influence includes many factors such as experience, knowledge and conduct, its establishment and training is a long-term process to improve personal comprehensive quality.

      一是清晰簡潔。銷售人員運(yùn)用的語言應(yīng)清晰、簡潔，用簡單樸實(shí)的話準(zhǔn)確適度地表現(xiàn)你的思想?？蛻舻臅r(shí)間往往是有限的，誰也沒有耐心聽你長篇大論，簡明扼要地將問題描述清楚，是銷售人員語言表達(dá)的基本要求；二是說服力。說服顧客，不僅需要較好的語言技巧，更重要的是要掌握正確的原則，抓住顧客的切身利益展開說服工作，即“換位思考，站在客戶的角度，說自己的話”。

      三、人脈力：銷售的關(guān)鍵

Salespeople need to accumulate your "passbook" to reverse your fate, because the connections have magical benefits.

Human resources should have breadth and depth, and also need to be connected. Use friends' friends or other people's introductions to expand your network resources. In the long run, do not have a "myopia". You need to focus on growth and extension. Two, you need to run contacts, such as making full use of customers' reputation and making use of influential groups in the sales process.

In short, sales are the unity of science and art. With the changing environment, we need to focus on the situation and experience, pay attention to feelings and values.