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Three Eyes In The Market

2009/1/3 15:36:00 41901

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At the 2000 China business summit, Haier Zhang Ruimin said: "Haier has three eyes, the first eye is on the employees inside the enterprise, so that the employees' satisfaction to the enterprises is maximized." the second eye is fixed on the external market of the enterprise, keeping a close eye on the users, maximizing the satisfaction of Haier users to Haier, and third eyes are watching the external opportunities of the enterprise, keeping a close eye on the foreign market and integrating Haier into the global integration.

It is these three eyes that make Haier's emergence in China and even the world's home appliance industry.

In marketing, there must be three eyes for a successful business person.

The first eye to a large number of consumers, so that consumers are most satisfied with our product satisfaction;

The second eye is on the market to maximize the market share of the product.

The third eye should be focused on the enterprise so that market sales can be integrated with the development of the company.

Marketing work seems to be an independent job. Actually, it has direct connection with many things.

In a sense, the market is just like a chaotic battlefield. Every salesperson often has a dangerous situation in the market jungle. When we encounter a sudden problem, because we are too far away from the organization to contact with the organization at any time, then what we need to do is to know how we should act under such circumstances.

We have to judge.

In guerrilla warfare, everyone is a manager. We often sell as if we are fighting guerrilla warfare.

So this is a special job, special work and special environment, special observation ability is very important.

No matter what excellent product you have in the market, and no matter what brand you are, "Chinese famous brand" or "China famous trademark", the most valuable thing is to see the purchasing power of consumers.

When purchasing power is falling rapidly, if you still hold a "famous brand in China" and "loudly shout" a famous brand in China with one hand, then you are the first fool in the world.

We stare at consumers just to know why they buy our products.

Why not buy our products?

To know that the more products we sell, the bigger the brand of "China famous brand" and "China famous brand".

Therefore, the purchasing power of consumers is friends with our famous brands and well-known trademarks, but the purchasing power is the oldest.

The purpose of staring at consumers is to make the boss happy.

Staring at the external market is asking our salespeople not to focus on themselves but also on others.

Sun Mengquan, chairman of Lu Hua group, warned the staff that only knowing oneself and others can win victories.

Therefore, the sales staff should pay attention to what others are advocating and what others are doing in the market. We need to know that every publicity can be a barrier to us as long as they are related products.

If the salesperson is not concerned about others in the market, he will probably be boiled frogs.

Now there are many similar products and related products on the market. If we neglect the concern for others, we will probably slow down your pace of progress.

　　作為銷售者，一般情況都遠離大本營，在這種情況下，更要時刻關注公司的發(fā)展，明白公司的動向，及時地根據(jù)公司的方針調(diào)整自己的工作思路，這也是取得銷售成功的一處重要的組成部分。我曾對一個生產(chǎn)飲品的企業(yè)做過調(diào)查，這家公司開發(fā)的飲品在一個時期內(nèi)，曾經(jīng)攻勢十足，在中央電視臺的一次統(tǒng)計中顯示，這家公司的飲品曾一度高居全國飲品第七名。然而，企業(yè)銷售與公司發(fā)展嚴重脫節(jié)，結果導致幾乎已經(jīng)成熟的市場一夜之間全線崩潰。我國著名的電子企業(yè)，南京熊貓集團在企業(yè)輝煌之時，也是因為企業(yè)與銷售之間出了問題。

In the fifth discipline, the author tells an interesting beer game. The game tells us that sales, production and customers are a complete system. Any one link will affect the overall situation. The three eye that we put forward is that we can see the overall situation and achieve foolproof.

Editor: vivi